Rob Ulitski - 1st June 2020

A woman discovers the light and power she holds inside herself, in Balázs Simon's incredible visual for Heart Attack. 

Following the exploration of plastic and its effect on our planet in his last video - for Leifur James' Angel In Disguise - Simon is back with a multi-format meditation on our own belief systems. 

Spanning live-action, motion capture, CGI and 2D animation, the video depicts a woman struggling against a wind tunnel of intense light, battling the debris that has broken from the dark underworld in which she lives. As other residents look on, she transcends her physical limitations to become one with her destiny, walking on as a part of the universal light. 

It's beautiful and multi-layered work from a director (and creative team) who are making a habit of pushing the boundaries of the music video format. 


We didn't have much time, so we had to develop the movie on several threads simultaneously.

"This was a real collaborative effort, produced by Blinkink in London, and teaming up with several Hungarian studios and freelancers for an intensive production.

"What made it exciting is that we could not bring the whole team together because of lockdown - which may not sound like the biggest issue with animation, but because we didn't have much time, we had to develop the movie on several threads simultaneously.

"For example, when we rehearsed the movement, there was no layout of the city yet. Or when we went out to the empty streets of Budapest to shoot some camera motion (to be tracked later) we only had a very rough drawing of what the overall action should be.

"Camera without subject, action without environment. Always 2-3 people maximum, within safe distance, and everybody had to rely on their imaginations to produce the foundation that the animators would later use.

"All in all, it was quite an experience that surely made our last couple of days better!"


DirectorBalázs Simon
ProducerCorin Taylor
Production CompanyBlinkink
Executive ProducerJosef Byrne
Executive ProducerLaura Northover
Executive ProducerMáté Barbalics
Director of PhotographyDániel Reich
Post production companyUmbrella, Airplan, Kgb Studio
Lead actorBea Egyed
CommissionerJohn Moule
LabelNinja Tune
Other creditsSet Designer: Dávid Dell'Edera Lead 3D Animator: Bea Ujj Lead 2D Animator: Péter Bátory Character Designer: Dániel Kajcsa Graphics Artist: András Gunda Storyboard: Kata Balogh Character Layout: Adrián Majoros Simulation: Máté Barbalics / Dániel Kajcsa / Adrián Majoros / Dávid Szalai Additional 3D Modeling: Battore Haraszti Composite: András Pflum IT: Andor Gerebenics Graphics Designer: Benjámin Kalászi Mocap Producer: Tibor Sólyom Mocap Supervisor: Béla Klingl

Rob Ulitski - 1st June 2020

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