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Biig Piig 'Switch' by Alice Bloomfield

Rob Ulitski - 14th May 2020

Featuring ninja stars, car chases and robot bad guys, Alice Bloomfield goes all out in her new visual for Biig Piig's Switch.

Following on from her previous collaboration on Roses and Gold, Bloomfield enlists the help of background artist Jack Solomon Smith to create anarchronistic, inky cityscapes. With a vibrant aesthetic and a mixture of distinctive animation styles, the video is a no-holds-barred, frenetic trip that is mesmerising to watch.    

Reminiscent of old Vice magazine commissions, and paying homage to 80's/90's sci-fi, the video also includes illustrated cameos from NiNE8 Collective. 

Engaging, heart-pounding and fun as hell, Bloomfield and team have created a perfect accompaniment to the moody, introspective track. An excellent example of why animation can be a great option to create an entertaining music video.  

Rob Ulitski - 14th May 2020

Tags

  • Animation
  • contemporary soul
  • dark pop

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Credits

Production/Creative

Director
Alice Bloomfield
Producer
Marija Dikic
Production Company
Ob Management Production Services

Agent

Director's Representation
OB Management

Commission

Commissioner
Kat Cattaneo
Label
Sony Music

Other credits

Background Artist

Jack Solomon Smith

Rob Ulitski - 14th May 2020

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