Promonews - 5th May 2020

Milo Blake mixes multiple film formats and animation in his video for Louis Culture, and his song Being Me, which celebrates the idea of youth, of having a tribe, and a community of support that is very unique to that time in a persons life.

Blake's experimental approach, adapting and changing the sensibility of the video through the course of the song, includes creating unique camera movement, by placing the camera on a swing rig to allow the cast and artist to throw the camera to each other.

"Basically we went against everything you would naturally do when handling a camera, which we think worked well," says executive producer Pilar Muro.


"Louis and I worked very closely on forming the idea for the song, where I created a video reference that would help us to establish the rhythm we wanted in the edit, whilst also testing certain concepts we had to know whether they would work or not. As a subplot of the visual, we wanted to chart the transformation of the UK from a place of scattered industrial centre's into this hub of cities that came to produce great interesting music consistently."

PRO Credits


DirectorMilo Blake
ProducerJames Wood 
Production CompanyFigaro Inc
Production CompanyPapaya Films
Executive ProducerPilar Muro
1st ADDanny Rumbelow 
Director of PhotographyAlex Denning 
Focus PullerRhys Warren 
2nd ACEthan Lewis
2nd ACCass Adams
2nd ACCameron Faulkner 
SteadicamStephen Ofori
SteadicamTommaso Colelli
GafferJoe Vickerstaff 
Art DirectorLiam Green / Leo Turnbull 
EditorArthur Parisi 
ColouristLena Turnier 
VFXBen Chan / Nathan Smith / Izzy Bc
Other credits2nd AD: Tiger Brewer  Sparks: Ryan Anderson, Brandon Quan  Art Assistants: George Turnbull, Sam Sterlund  Casting Director: Cameron Culver  Runners: Ben Thomas, Finn Barber, Jack Whitby 

Promonews - 5th May 2020

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