Milo Blake mixes multiple film formats and animation in his video for Louis Culture, and his song Being Me, which celebrates the idea of youth, of having a tribe, and a community of support that is very unique to that time in a persons life.

Blake's experimental approach, adapting and changing the sensibility of the video through the course of the song, includes creating unique camera movement, by placing the camera on a swing rig to allow the cast and artist to throw the camera to each other.

"Basically we went against everything you would naturally do when handling a camera, which we think worked well," says executive producer Pilar Muro.

MILO BLAKE: 

"Louis and I worked very closely on forming the idea for the song, where I created a video reference that would help us to establish the rhythm we wanted in the edit, whilst also testing certain concepts we had to know whether they would work or not. As a subplot of the visual, we wanted to chart the transformation of the UK from a place of scattered industrial centre's into this hub of cities that came to produce great interesting music consistently."