Rob Ulitski - 7th Apr 2020

Hailee Steinfeld collaborates with director Sarah McColgan in the glossy monochromatic video for I Love You's. 

Simple in its concept, McColgan lays down her signature style across several fashion vignettes, focusing on fresh studio setups and minimalist art direction. Steinfield is a natural and thrives in the concept, switching between breathtaking beauty shots and thrashing, frenetic waves of emotion. 

Sampling Annie Lennox's No More I Love You's, it's a contemporary spin on a classic, matched by a poignant and striking promo.

PRO Credits

Credits

DirectorSarah McColgan
ProducerRosie Goodwin
Production CompanyHound Content
Executive ProducerIsaac Rice
Executive ProducerMissy Galanida
Production ManagerColby Lemaster
Director of PhotographyLuis Perez
Focus PullerMisael Aduelo
2nd ACGraham Kennedy
GafferBrad Jameson
Art DirectorSteff Walk
EditorLife Garland
ColouristTyler Roth
Grading companyCompany 3
VFXRainysky Post
LabelRepublic Records

Rob Ulitski - 7th Apr 2020

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