Promonews - 18th Mar 2020

Raye has it both ways in Aidan Zamiri's video for the Young Adz-featuring All Of My Love.

What starts as a straight performance video, with Raye as her most feminine in flowing gown, gets subverted when the track stops, the fourth wall crumbles, and the video goes into crisis over a common issue - the no-show of the guest rapper.

But then Raye has the solution: she dons a suit, adds some tattoos, and she 'becomes' Young Adz. How she's playing both parts of this love story - a gender-bending twist that heats up the screen - Raye is arguably sexier in a suit than a evening gown - while its tongue stays in its cheek. 

It's a clever and enjoyable pop video in the classic style from Zamiri, who is making a splash as he adds music video directing to his skills as a creative director and photographer.

PRO Credits


DirectorAidan Zamiri
Executive ProducerMillie Yoxen
Executive ProducerMorgan Clement
1st ADJack Meredith
Director of PhotographyStefan Yap
Art DirectorAndy Luck

Promonews - 18th Mar 2020

Related Content


Object & Animal sign Aidan Zamiri

Glaswegian director, creative director and photographer Aidan Zamiri has signed to Object & Animal, joining both their directing and photography rosters.

Promonews - 5 months ago


Gracey ft Ruel 'Empty Love' by Aidan Zamiri

What starts as a study of lockdown boredom, via pop singer-songwriter Gracey's laptop, becomes something stranger and more significant in Aidan Zamiri's mesmerizing video for Empty …

Promonews - 1 month ago

Latest News