Eminem is back with one of his most entertaining videos in ages, directed by new wunderkind, Cole Bennett.

Godzilla channels the cartoonish energy of the classic Eminem videos by Joseph Kahn - Slim Shady, and others - as Eminem gets drunk in his local hypermarket, has an interlude as a butcher, and an unfortunate run-in with Mike Tyson (who is very apologetic afterwards), and medical treatment from Dr Dre. 

The video ends with a tribute to Juice WRLD, who guest stars on the track Godzilla, featuring an audio message from the late rapper as heartfelt words are emblazoned on screen, written by Bennett. As the video is released out of Lyrical Lemonade, Bennett's hugely influential YouTube channel for which he has directed dozens of influential and hugely popular videos, his control over the project, ending with his signature, is something to behold.