David Knight - 15th Mar 2020

Eminem is back with one of his most entertaining videos in ages, directed by new wunderkind, Cole Bennett.

Godzilla channels the cartoonish energy of the classic Eminem videos by Joseph Kahn - Slim Shady, and others - as Eminem gets drunk in his local hypermarket, has an interlude as a butcher, and an unfortunate run-in with Mike Tyson (who is very apologetic afterwards), and medical treatment from Dr Dre. 

The video ends with a tribute to Juice WRLD, who guest stars on the track Godzilla, featuring an audio message from the late rapper as heartfelt words are emblazoned on screen, written by Bennett. As the video is released out of Lyrical Lemonade, Bennett's hugely influential YouTube channel for which he has directed dozens of influential and hugely popular videos, his control over the project, ending with his signature, is something to behold.

Credits

DirectorCole Bennett
ProducerKathy Angstadt
ProducerJay Tauzin
Executive ProducerPaul Rosenberg
Executive ProducerSalvatore Tarantino
Line ProducerKrista Worby
Director of PhotographyTaylor Randall
SteadicamRenard Cheren
GafferRonnie Gotch
Production designerCody Fusina
Art DirectorRashi Jain
Production ManagerHenri Coleman
StylistDawn Boonyachlito
StylistAngela McBride
Artist GroomerMichelle Willis
EditorCole Bennett
VFX CompanyScissor Films
VFX SupervisorSam Malko
VFX ProducerJoe Grayem
Other creditsADs: Bashir Taylor, Kelo Thompson Supervising Producers: Jake Wilson, Bernard "Buru" Niyonzima Background Wardrobe: Rasheeda Ameera Background Casting: Mill Ticket Entertainment Product Graphic Design: George Hammond & Jake Brode Special Guest Appearances: Mike Tyson & Dr Dre

David Knight - 15th Mar 2020

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