Rob Ulitski - 19th Feb 2020

Sarah McColgan directs a dreamy, pastel-infused fantasy for Stephanie Poetri's Touch. 

Referencing Pinterest's trending page, the video depicts the artist performing in a series of lavishly art-directed setups, whilst interacting with various props in an offbeat manner. From being enveloped in a net curtain to taking the place of a sofa cushion, there is a decidedly surreal vibe to the whole project, elevating it from standard pop fare to something unusually unique and artistic. 

Experimenting with perspective and movement, DP Luis Perez utilises zooms and whip pans to create a frantic energy, which is contrasted by the calm pastel aesthetic and design. 

PRO Credits


DirectorSarah McColgan
ProducerClark Jackson
Production CompanyHound Content
Executive ProducerMissy Galanida
Executive ProducerIssac Rice
Director of PhotographyLuis Perez
Focus PullerJose M De
Director's Rep (UK)Marisa Garner Associates

Rob Ulitski - 19th Feb 2020

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