Stephanie Poetri 'Touch' by Sarah McColgan

Sarah McColgan directs a dreamy, pastel-infused fantasy for Stephanie Poetri's Touch. 

Referencing Pinterest's trending page, the video depicts the artist performing in a series of lavishly art-directed setups, whilst interacting with various props in an offbeat manner. From being enveloped in a net curtain to taking the place of a sofa cushion, there is a decidedly surreal vibe to the whole project, elevating it from standard pop fare to something unusually unique and artistic. 

Experimenting with perspective and movement, DP Luis Perez utilises zooms and whip pans to create a frantic energy, which is contrasted by the calm pastel aesthetic and design.