Rob Ulitski - 11th Feb 2020

The golden era of hip-hop is celebrated in Romain Cieutat's video for veteran French beatmakers La Fine Equipe, from the perspective of a teenager in the Nineties. 

The dynamic camera movement (via a robotic arm) explores a teenager's bedroom - complete with South Park plush toys, Polaroid photos pinned to the wall and those plastic glow-in-the-dark stars we all had stuck to our ceilings back in the day... 

We cycle through various events in the same location - including a party, hanging out with best friends and spending time alone contemplating - all transitions seamlessly executed thanks to the motion-control camera. Editor Terence Nury also balances the often-breakneck pace of the robotic arm with lingering wide shots of the cast, to ensure the detail isn't lost in movement. 

A surreal moment in the bridge adds an overwhelmingly nostalgic element to the visual, echoing the cacophony of colour and rudimentary graphic design that is so representative of the decade. Excellently crafted and shot, it's a genius concept with strong performances to match. 

PRO Credits


DirectorRomain Cieutat
ProducerAuguste Bas
Production CompanyPartizan
Production CompanyPartizan Darkroom
1st ADAnne Chapelot
Director of PhotographyFabien Faure
Focus PullerManon Delville
Art DirectorAlexis Segura
EditorTerence Nury
ColouristThomas Canu
Post production
VFXJulien Laudicina
LabelNowadays Records
Other creditsCast: Anöuk Tikoudane-Trégan, Adam Ziazni

Rob Ulitski - 11th Feb 2020

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