Rob Ulitski - 10th Feb 2020

Have we forgotten what makes us unique and irreplaceable? This is the question posed by Italian group Eugenio In Via Di Gioia in Raoul Paulet's video for Tsunami. 

A homogenous pack of people dressed in bright yellow beanie hats and muted colour palettes - the bandmembers plus additional cast - stumble around an empty industrial scene, blindly following each other's steps and movements.

Representing society as a whole, the repetition and monotony of an everyday routine is a metaphorical prison to one outcast, who wants to take control of their own life. But it's hard to live life against the grain, and once the mishaps start to affect the rest of the group, the very idea of individuality is challenged. 

It's a totally conceptual project, more like an art project than music video, and as such viewers will no doubt take away their own thoughts and interpretations- and that's the magic of this genre and format. 

Credits

DirectorRaoul Paulet
ProducerGiulia Pacioni
Production CompanyBorotalco
Executive ProducerAndrea Biscaro
Executive ProducerMatteo Stefani
1st ADGiulia Pacioni
Focus PullerRiccardo Margiotta
2nd ACGabriele Segata
WardrobeMichela Di Viesti
WardrobeLucia Chiappini
Hair & Make-upMary Parpinel
Make-upVeronica Rubino
EditorRaoul Paulet
EditorLarissa Saldarini
ColouristLarissa Saldarini
ColouristRaoul Paulet
CommissionerGabriele Minelli
LabelUniversal Music Italy
Other creditsCAST: Eugenio, Paolo, Emanuele, Lorenzo Of Eugenio In Via Di Gioia; Michele Rossetti, Laura Traina, Merel Rood, Stefano Mancinelli, Matteo Postiglione, Sarah Galfré, Veronica Pizzi, Simone Famiglietti

Rob Ulitski - 10th Feb 2020

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