Rob Ulitski - 14th Jan 2020

Remi Laudat reimagines '90s lad culture with women at the forefront in the video for J Grrey's For Keeps.

With excellent camera movement, vintage clothes styled by Rhiannon Barry, and free-spirited performances, this video portrays a chapter of British culture in a different light. In true lad style, J Grrey ventures to a local pub free from any inhibitions, and laughs, drinks and smokes with her mates. 

The concept is simple but the idea of flipping the script is inspired, and the combination of ambitious camerawork and low-key VFX round off the project nicely. 

PRO Credits

Credits

DirectorRemi Laudat
ProducerMeghan Willcox
Production CompanyRage Films
1st ADAlasdair Copland
Director of PhotographyJoe Douglas
Focus PullerPete Wade
2nd ACWill Craft
SteadicamGrant Sandy Phillips
GafferJasper Clarkson
Art DirectorZara Mills
WardrobeRhiannon Barry
HairDanielle Igor
Make-upRachel Singer Clark
EditorLeon Carlton
ColouristCaroline Morin
CommissionerLucy Rogers
Other creditsCast: Chantel Anaïs, Elena Breschi, Nicey Belgrave, Raihanna Thompson, Sheerah Ravindren, Rea Laudat, Femi Hurley, Tom Warr, Oliver Cargil

Rob Ulitski - 14th Jan 2020

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