David Knight - 6th Jan 2020

This 14 minute visual to accompany tracks from the critically-acclaimed and end of year poll-topper Norman F***ing Rockwell encompasses the impossibly cool allure of Lana Del Rey. It's homespun and unequivocally lo-fi, and also trippy, magical, occasionally weird. The mellow, retro-LA vibe, its stately pace, plays well with dark ballads such as Happiness Is A Butterfly.   

This was directed by the photographer Chuck Grant - Lana Del Rey's sister - and 'edited by LDR'. So it really is very much an augmented home movie, and also about the most stylishly LDR-ish visual she's ever made.

Credits

DirectorChuck Grant
EditorLana Del Rey
LabelUniversal Music

David Knight - 6th Jan 2020

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