Rob Ulitski - 5th Dec 2019

Saturated red lighting and a haunting cacophony of voices throw us straight into Filmawi's new visual for Empara Mi, in which the singer repeatedly faces violent death - but then returns to fight another day.

Veering from visceral, punishing realism to dreamlike sequences where she floats through space, Empara fights back from being shot, drowned and suffocated like a like a video game character re-emerging from the last save checkpoint. It's all about her inner strength in the video for WYGD, as the artist encompasses what it means to be a survivor.

The contrast of heavily saturated primary colours represents the instinctual and primal battle of life versus death - even in the face of certain destruction. 

FILMAWI: 

"I wanted the video to be a metaphor for the saying ‘knock me down nine times, but I get up ten’.

"We wanted to be relatively Method with it, because we wanted it to feel real and a bit shocking so people could feel the sentiment of the song, which is of both fear and strength.

"The strength in this video comes from knowing you can survive anything that is thrown at you, that’s what I want to leave people with, a little bit of hope."

PRO Credits

Credits

DirectorFilmawi
ProducerJoseph J Goldman
Executive ProducerKiran Mandla
Focus PullerRupert Hornstein
Clapper LoaderTom Carpenter
GafferVini Curtis
GafferRhys Gray
EditorEd Hanbury
ColouristAlex Gregory
VFXKelvin Chim
VFXYassine N'choubi
Other creditsSpark: Jack Hamilton, Jamie Montgomery Rigger: Max Morley SFX Makeup: Diana Bruton Art Assistant: Francesca Nwokeocha Runners: Tara Sadeghi, Hugo Holford BTS: Jorge Higgins Animal Handler: Trevor Smith

Rob Ulitski - 5th Dec 2019

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