Jetta 'No Fire' by Sophia+Robert
Jetta rocks around London in this fashion-centric video by Sophia+Robert.
Inspired by haute couture fashion photography of the 80s, the concept features Jetta performing in several studio and location based setups, whilst rocking pieces by Thierry Mugler and Vivienne Westwood. All the while carrying a huge musical note throughout London.
The architectural qualities of the wardrobe pieces are matched with art direction full of sharp lines, contours and high contrast. The black and white grade throughout the majority of the video helps cement the 80s feel, and the frenetic editing, full of fast zooms, quickfire cutting and intermittent 16mm film artefacts carries a DIY/experimental aesthetic that really helps tie the concept together.
|Director||Sophia + Robert|
|Producer||Peter Lee Scott|
|Production Company||Odelay Films|
|Executive Producer||Gwilym Lewis-Brooke|
|Production Manager||Jerome Danvers|
|1st AD||Rosie Owen|
|Director of Photography||Frankin Dow|
|Focus Puller||Jerry Pradon|
|2nd AC||Juan Minotta|
|Editor||Sophia + Robert|
|Colourist||Sophia + Robert|
|Director's Representation||Marisa Garner Associates|
|Label||3 Beat Productions|
|Other credits||Runners: Aran McCarthy, Sam Mines Camera Trainee: Chelsea Bernard Spark: Alex Cullen|
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