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Jetta 'No Fire' by Sophia+Robert

Rob Ulitski - 8th Oct 2019

Jetta rocks around London in this fashion-centric video by Sophia+Robert.

Inspired by haute couture fashion photography of the 80s, the concept features Jetta performing in several studio and location based setups, whilst rocking pieces by Thierry Mugler and Vivienne Westwood. All the while carrying a huge musical note throughout London.

The architectural qualities of the wardrobe pieces are matched with art direction full of sharp lines, contours and high contrast. The black and white grade throughout the majority of the video helps cement the 80s feel, and the frenetic editing, full of fast zooms, quickfire cutting and intermittent 16mm film artefacts carries a DIY/experimental aesthetic that really helps tie the concept together. 

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Rob Ulitski - 8th Oct 2019

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Credits

Production/Creative

Director
Sophia + Robert
Producer
Peter Lee Scott
Production Company
Executive Producer
Gwilym Lewis-Brooke
Production Manager
1st AD
Rosie Owen

Camera

Director of Photography
Frankin Dow
Focus Puller
Jerry Pradon
2nd AC
Juan Minotta

Lighting/Grip

Gaffer
Leon Pyszora

Wardrobe

Wardrobe
Becky Seager
Hair
Cher Savery
Make-up
Lucy Gibson

Editorial

Editor
Sophia + Robert

Grading

Colourist
Sophia + Robert

Agent

Director's Representation

Commission

Commissioner
Marisa Garner
Label
3 Beat Productions

Other credits

Runners

Aran McCarthy, Sam Mines

Camera Trainee

Chelsea Bernard

Spark

Alex Cullen

Rob Ulitski - 8th Oct 2019

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