Rob Ulitski - 16th Aug 2019

Glenn Kitson helps AMA celebrate everyday life in his video for Crystal. Shot across South London, the visual includes a selection of AMA's friends as cast, and in her own words- "'Crystal' really is about that moment when you're certain you've found what you're looking for, or what seems like you've been missing and nobody else can take your focus. For the video,​ I really just wanted to capture the energy of the song and be around the people that I love, so that's what we did."

The concept works well, as you can feel the love and chemistry between everyone on-screen. Some interesting camera rigs provide fresh camerawork, spinning and floating around the setups, whilst AMA's performance is focused purely on fun and having a good time. It's a great video, with a great track to match. 

Credits

DirectorGlenn Kitson
ProducerTedi De Jasay
ProducerJackson Payne
Production CompanyThe Rig Out
1st ADChris Malin
Director of PhotographyEd Hubert
GafferSal Gomez-lopez
WardrobeBemi Shaw
EditorJack Layfield
ColouristGeorge Neave
Grading companyCoffee & TV
Director's RepresentationThe Rig Out
CommissionerChris Melian
LabelDirty Hit

Rob Ulitski - 16th Aug 2019

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