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AMA 'Crystal' by Glenn Kitson

Rob Ulitski - 16th Aug 2019

Glenn Kitson helps AMA celebrate everyday life in his video for Crystal. Shot across South London, the visual includes a selection of AMA's friends as cast, and in her own words- "'Crystal' really is about that moment when you're certain you've found what you're looking for, or what seems like you've been missing and nobody else can take your focus. For the video,​ I really just wanted to capture the energy of the song and be around the people that I love, so that's what we did."

The concept works well, as you can feel the love and chemistry between everyone on-screen. Some interesting camera rigs provide fresh camerawork, spinning and floating around the setups, whilst AMA's performance is focused purely on fun and having a good time. It's a great video, with a great track to match. 

Rob Ulitski - 16th Aug 2019

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Credits

Production/Creative

Director
Glenn Kitson
Producer
Tedi De Jasay
Producer
Jackson Payne
Production Company
The Rig Out
1st AD
Chris Malin

Camera

Director of Photography
Ed Hubert
Steadicam
Jake Whitehouse

Lighting/Grip

Gaffer
Sal Gomez-lopez

Wardrobe

Wardrobe
Bemi Shaw

Editorial

Editor
Jack Layfield

Grading

Colourist
George Neave
Grading company
Coffee & TV

Agent

Director's Representation
The Rig Out

Commission

Commissioner
Chris Melian
Label
Dirty Hit

Rob Ulitski - 16th Aug 2019

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