Rob Ulitski - 6th Aug 2019

Kes Glozier's video for Hak Baker’s latest single Lad explores life right before adulthood hits, and what exactly that means. If you were a lad, the lyrics theorise, then you're willing to risk everything and never look back. It talks of a decade of highs and lows, of lads wearing Prada, throwing eggs, dropping bricks, trips to the barber, going out on the town, going to jail. A lived social commentary, this is his reflection on growing up in London.

The video spends the majority of its running length exploring day-to-day life, and the friendship between two teenage boys growing up in a difficult world. Alongside the carefree vignettes of the two playfighting, talking to girls and hanging out for hours smoking cigarettes, there are striking shots of one of the boys holding a hunting knife, and a fight between them that ends in disaster. 

Hector Abbott and Carnell Thompson are brilliant as the two young leads, and their performances are aptly directed by Kes Glozier. Meanwhile Baker observes them at close quarters, and makes a decisive intervention. This video will leave you feeling unsettled, but by adding such a powerful visual to Baker's evocative song, it encourages society to look for an alternative way to help keep our youths safe. 

Credits

Focus PullerJerry Pradon
DirectorKes Glozier
Production CompanyEgalite.tv
Executive ProducerJeremy Taffin
Production ManagerJaz Wasson
Director of PhotographyJaime Ackroyd
ProducerJeremy Taffin
2nd ACIgnacio Munoz De Leon
EditorJeremy Taffin
ColouristJade De Brito
Grading companyB.o.x
Post ProducerJeremy Taffin
Director's RepresentationEgalite.tv

Rob Ulitski - 6th Aug 2019

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