David Knight - 25th July 2019

Woe betide anyone who comes between a man and his lunchtime sandwich...but director Jonny Look has made a really marvellous spectacle from this simple premise, for New York musician Joe Russo's very cinematic Phér•Bŏney Love Theme.

It's a comic choreography in the tradition of the classic Hollywood musical, or Broadway musical for that matter. Maybe back in the midcentury days, Donald O'Connor did something similar in Singin' In The Rain, or another musical. But the star of the show here is Will Hines, as the everyman caught up amongst a group of irrepressible, but overbearing dance kids in the school cafeteria. And they are keen to stop him from enjoying his sarnie, perhaps with good reason...

The dancers are also great - and the choreography by Erin Murray is a nailed-on joy. And a fab debut on Promonews for the fabulously-named Jonny Look. 


"The original concept came from thinking about having a deep love for something absurd (since the song is a Love Theme – in title at least), which reminded me of a Guardian article that I had read a year or so ago about the origins of the pre-packaged sandwich. Its impact on mainstream culture in the UK freed people from the eating habits of the past. The article quotes food writer Bee Wilson, who said, “Sandwiches freed us from the fork, the dinner table, the fixed meal-time,” … “In a way, they freed us from society itself.”

"I was excited to read such an extreme sentiment about a pre-packaged sandwich. Anything that can provide that sort of freedom must be appreciated, cherished, and loved."


DirectorJonny Look
ProducerFranny Alfano
Production CompanyCounterpart Pictures
Executive ProducerRussell Sanzgiri
Director of PhotographyChris Westlund
Focus PullerAndrew Plaza
GafferCole Pisano
Art DirectorPhil Salick
WardrobeChelsea Green
Make-upKeshia Smith
EditorTing Poo
Editing companyCartel Editorial
ColouristKristopher Smale
Grading companyMPC LA
VFXShipping + Handling
Lead actorWill Hines
ChoreographerErin Murray
Other creditsDancers: Kelsey Guy, Belle Jessen, Cacia Lacount, Tessa Nesis, Walker Redick, JM Rodriguez, Ryan Ruiz, P.J. Verhoest

David Knight - 25th July 2019

Related Content


Kid Kapichi 'Thugs' by James Green

Fox-hunting is reimagined as a dystopian game targeting society's outcasts in James Green's thoroughly entertaining video for Kid Kapichi. 

Rob Ulitski - 27th Feb 2020

Latest News