Promonews - 5th July 2019

Raja Virdi strays from his signature live performance videos in order to direct and shoot Kara Marni's latest promo for her new single.

It’s a heavy post production job with multiple looks shot in order to create a trippy yet engaging visual of Kara.

RAJA VIRDI:

"I haven't directed a promo in a while, having generally kept to the live performance/session world but when this wicked brief was directly offered to me, I couldn't say no - even with it having to be turned around in a few days (with Glastonbury somewhere in the middle...). Kara is an amazing talent, she's such a great performer and I really love the song. It was definitely a project out of my comfort zone - both for the multiple looks to shoot but also because this was a big post production job (and I'm used to my one shots!). I was however in the very safe and creative hands of Eamonn Freel who really pushed my ideas and concepts and helped make something better than I could've expected.
For me, it was about creating a really cool and captivating performance visual of Kara, with a really low-fi execution. The shoddy green screen work, rough DV shooting and hard lighting really helped sell the look. As a DoP, this was a really fun one to light and shoot and really push the looks - especially the practical 'sun' effect we made, which was executed by my constant Gaffer Amir Moulfi. Eamonn ended up running the entire project through an old analogue converter which basically made the entire piece feel like VHS - which helped gel the mixed formats together really well."

Credits

WardrobeEmma Cockeram
DirectorRaja Virdi
Production CompanyPhase
Production ManagerMolly Fleet
Director of PhotographyRaja Virdi
Focus PullerLucas Campain
GafferAmir Moulfi
ProducerRaja Virdi
HairBekki Mitchell
Make-upBekki Mitchell
EditorEamonn Freel
ColouristEamonn Freel
CommissionerBenji Gershon
LabelAccess Records
Other creditsProduction Assistant: Sam Mines Production Driver: Elliot Lang Spark: Sam Baker Spark: Jeff Celis

Promonews - 5th July 2019

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