In this charming Nineties-set video directed by Calum Macdiarmid, JP Cooper records a love song onto a tape, intended for his crush (Astrid S) to hear. But his plan gets derailed; the tape gets lost in the post and falls into the wrong hands, ending up on the radio.

Soon, the song is so powerful that everyone who listens to it falls in love with him. Ironically, it seems like everyone except his crush has heard his song. So will it be able to reach her in the end, so that he can get his feelings through?