Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Major Lazer ft. Skip Marley 'Can't Take It From Me' by Irrum

Ned Botwood - 11th June 2019

Skip Marley preaches a gospel of resilience at the high church of “Lazerism”, in Irrum's spirited video for Can't Take It From Me - in which we see the return of Major Lazer’s fictional namesake.

Lazer, the band's one-armed Jamaican superhero, was once their avatar. But since his heyday fighting crime on his own cartoon on Adult Swim, the iconic vigilante has only made a handful of appearances. Now (according to Irrum) Lazer has become a tropical deity. His worshippers follow his comic book as creed, and Skip Marley as his high priest.

The video was inspired by the earthy mysticism Cuban artist Alberto del Poz, whose paintings depict the Afro Cuban religion of Santería. The artist’s influence can also be felt in the video’s distinctive, textural visual style, produced here by excellent wardrobe and production design. As usual for him, Irrum has graded his own video, and the lovely, paper-like quality is typical of his work.

Meanwhile, Andres Arochi’s photography is on riotous form. His camera is in constant motion, and he depicts culture in flux with a flourish of camera techniques. Including the infamously tricky dolly zoom.

Ned Botwood - 11th June 2019

Tags

  • Directors
  • Performance
  • Dance, Reggae, Dancehall
  • Reggae

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Irrum
Producer
Delwyn Mooney
Producer
Gabriel Stavenhagen
Producer
Santiago Fábregas
Production Company
Service Company
CineBuró
Executive Producer
Carla Mooney
Executive Producer
Delwyn Mooney
1st AD
Michelle Circuit

Camera

Director of Photography
Andres Arochi
Focus Puller
Carlos Wong

Art

Production designer
Luis Luino
Art Director
Marina Covag
Art Director
Israel Vázquez

Wardrobe

Wardrobe
Lorena Ledezma
Hair & Make-up
Memo Segovia

Agent

Director's Representation
OB Management

Commission

Commissioner
Lille Wojcik
Label
Mtheory

Misc

Line Producer
Julián Torregrosa

Other credits

2nd AD

Gongy Gonzales

Ned Botwood - 11th June 2019

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video