Twenty-five years ago, Soul Asylum's Runaway Train music video aired on MTV. Moving and gritty, the video directed by Tony Kaye showed images of actual missing children, 21 of whom were then recovered. Collaborating with agency M/H VCCP, Jake Scott has now directed a first-of-its-kind music video that updates with children from the National Center for Missing & Exploited Children (NCMEC) database, based on where you watch it.

"I was a fan of the original Runaway Train video," comments Jake Scott. "It really showed how music has the power to effect change. If one child is identified as a result of this video, then it will be worth it. Let's hope it leads to hundreds of thousands being reunited with their families or given a new life in which they feel safe, seen and heard."

"The video is a game changer," says NCMEC President and CEO John Clark. "It highlights critical issue runaways face and will show real pictures of missing children. By creating and sharing this video, everyone has the ability to make a difference in their communities. It's truly incredible."

The video release comes ahead of National Missing Children's Day this Saturday, 25 May.