Promonews - 23rd May 2019

Twenty-five years ago, Soul Asylum's Runaway Train music video aired on MTV. Moving and gritty, the video directed by Tony Kaye showed images of actual missing children, 21 of whom were then recovered. Collaborating with agency M/H VCCP, Jake Scott has now directed a first-of-its-kind music video that updates with children from the National Center for Missing & Exploited Children (NCMEC) database, based on where you watch it.

"I was a fan of the original Runaway Train video," comments Jake Scott. "It really showed how music has the power to effect change. If one child is identified as a result of this video, then it will be worth it. Let's hope it leads to hundreds of thousands being reunited with their families or given a new life in which they feel safe, seen and heard."

"The video is a game changer," says NCMEC President and CEO John Clark. "It highlights critical issue runaways face and will show real pictures of missing children. By creating and sharing this video, everyone has the ability to make a difference in their communities. It's truly incredible."

The video release comes ahead of National Missing Children's Day this Saturday, 25 May.

PRO Credits

Credits

DirectorJake Scott
ProducerChristian Nurse
Executive ProducerDavid Mitchell
Executive ProducerJulia Ochsenreiter
Executive ProducerTracie Norfleet
Director of PhotographyChris Soos
EditorAmanda Perry
EditorAndrea Macarthur
Editing companyBread
Editing companyButter Post
ColouristStefan Sonnenfeld
Grading companyCompany 3
Post production companyMethod
LabelInterscope
Other creditsPost producers: Alaina Zanotti, Amand Reavis, Julia Paskert Client: NCMEC (National Center For Missing & Exploited Children) Agency: M/H VCCP Audio - Mixing: Subractive Inc. Sound Design: Lime Studios Talent/Management/Label - YMU Group: Executive Manager: Joel Marks Artist Management: Danny Celis Singer/Band: Dave Pirner And Soul Asylum No Friction Executive Producer/Music Supervisor: Michael Frick KIDinaKORNER A&R, Head Of Sync & Licensing: Zach Sinick Music Producer, Mixer: Jayson DeZuzio Singer: Jamie N Commons Engineer: Randy Belculfine Runway Girls Additional Music Production: MADS Interscope Head Of Marketing: Matt LaMotte Marketing: Rob Gross Crush Music Head Of A&R: Evan Taubenfeld A&R: Spencer Smith Singer: Skylar Grey Warner Brothers/Maverick Artist: Gallant A&R: Dan Werman Manager: Gordan Dillard

Promonews - 23rd May 2019

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