Labi Odebunmi directs Nigerian pop star Ezi Emela's Chineke Meh - an expression meaning 'Oh My God' - in a series of set-ups that reflect different aspects of Africa.
Geko X French Montana X Ay Em 'New Money' by Labi Odebunmi
It's gangsta life all the way with Geko, Ay Em and French Montana in Labi Odebunmi's LA-set video for New Money, featuring some eye-catching helicopter stunts.
"With a big collaboration featuring three titans from North Africa - Geko from Libya/Algeria], French Montana from Morocco, and Ay Em from Morocco - I wanted to create a zestful, action visual to play the spirited sonics," says Labi. "Something like Bad Boys II - but North-Africans set in Los Angeles. It was a heavy but great shoot over two days. The helicopter shot was crazy."
|Production Company||Wow Filmworks|
|Director of Photography||Jon Chou|
|Other credits||Post Sound: Ronnie Mukwaya|
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