Promo News - 28th Mar 2019

James Barnes brings us the first of four videos for Scarlxrd, whose fearsome style combines trap with heavy metal. It's not easy listening, but the video for Living Legend presents him enjoying the apparent trappings of success.

Previously masked, the Wolverhampton rapper reveals his full identity in this new campaign. But he's still mad as hell.

JAMES BARNES:

"Collaborating with Scarlxrd is a unique experience. As an artist and content creator he knows exactly what his audience wants. The brief was to shoot four videos from the new album in a day, so Scarlxrd and I brainstormed ideas and then went back over every detail together once I’d written the treatments, so that the house felt authentically his (they are his actual cats!).

"Scarlxrd wanted LIVING LEGEND to be a new visual representation for him – more cinematic, fewer effects, no mask etc. DP Bud Gallimore and colourist Alex Gregory must take a lot of the credit for really delivering on the aesthetic and atmosphere.

"Obviously his is an incredibly demanding style of performance but even with our gruelling schedule he gave it 100% on each take. I’m excited for everyone to see the next three videos, and with the support of Globe, Island and Raw Power I’m hoping we can link all four and screen for fans as a short film."

Credits

DirectorJames Barnes
ProducerHenry Napier-Brown
Production CompanyGlobe Productions
Executive ProducerStefan Demetriou
1st ADLuke Goodrich
Director of PhotographyBud Gallimore
Focus PullerBradley Steam
GafferSanjay Mistry
Art DirectorStudio Lune
WardrobeRhona Ezuma
Make-upBrooke Lee Davies
EditorAnthony Bairstow
ColouristAlex Gregory
CommissionerSam Flynn
LabelIsland Records
Other creditsHead Of Production - Cat Airey Head Of Creative - William Nichols Production Assistant - Ellie Glover Spark - Johnjo Besagni Spark - Joss Lawson 2nd AD - Charlie Killick Loader - Ashton Born Runners - Tom Oxenham, Alex Kras Management - Dan Jenkins At Raw Power

Promo News - 28th Mar 2019

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