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Emily Burns 'Too Cool' by Luke Bather

Promo News - 1st Mar 2019

Some people are just too nice - and that's not very real. That's the point of Emily Burns's catchy Too Cool. She want s a lover to be less forgiving, and then it will make it heasier to love her back. Thatweird logic is very relatable. And Emily and Luke Bather have got together to turn into a bright, breezy viceo with a bit of an edge.  

“I was pushing this person's buttons constantly... so I wanted the video to be revolving around these objects – like a champagne bottle, a balloon – things that build tension throughout,” Emily has told Noisey. “Then at the end, she does snap, and I get the reaction I wanted the whole time. Then I'm celebrating, like 'thank god she got pissed off'. Which is, I know, weird. But you want to know that someone's human.”

"We made a video where we got to basically provoke and annoy someone in a hyper-saturated cutesy environment for a day," adds Luke. And you are just waiting for her to finally react.

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Promo News - 1st Mar 2019

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Credits

Production/Creative

Director
Luke Bather
Producer
Matthew Rowlands
Production Company
We Are Invite

Camera

Director of Photography
George Haydock

Wardrobe

Make-up
Golden Axe Makeup

Casting

Lead actor
Isabella Stevenson-olds

Editorial

Editor
Luke Bather

Other credits

Runner

Tom Stephenson

Promo News - 1st Mar 2019

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