Promo News - 4th Feb 2019

Jax Jones and Years & Years' Olly Alexander have a candy-coloured party in miniature on a supermarket belt, in Oliver Jennings' knockout video for Play.

With Jax on the tills - which allows for a unmissable bit of product placement - there's Olly coming down the rubber belt with fruit, sweets and boxes of cereal - and dancers as a fruit or vegetable. 

Jax and Olly then get together on the treadmill to excel in their own synchonised dance routine, and then Jax on the tills scanning through a Mario-style go-cart through the checkout. Relentlessly and ridiculously fun visuals for this dance-pop smash.

Watch 'Jax Jones ft Years & Years 'Play' by Oliver Jennings' here


DirectorOliver Jennings
ProducerAudrey Davenport
Production CompanyPartizan
Executive ProducerClaire Stubbs
Production ManagerSavvas Stavrou
1st ADNick Goulden
Director of PhotographyTony C. Miller
Focus PullerNick Crew
2nd ACBen Worthington
GafferDanny Hayward
Art DirectorOliver Hogan
WardrobeNick Royal
WardrobeCarri Munden
HairRom Sartipi
HairIzzy Stewart
EditorClaudia Wass
ColouristRuth Wardell
Grading companyElectric Theatre Collective
Make-upOlly - Elaine Lynskey, Jax - Sophie Russell
Director's RepresentationClaire Stubbs @ Partizan
CommissionerLisa Foo
VFXSarah Juniper + Asad Naveed
Other creditsAssistant Art Director: Charlie Hippisley Choreography Assistant: Shala Haruko Iwaskow Stylist (Dancers): Marianthi Hatzidiki H&MU (Dancers): Natasha Lawes Dancers: Fatou Bah, Jack Thorp, Kane Horn & A Huge Thank You To Canning Conveyor's!

Promo News - 4th Feb 2019

Related Content


Yungen 'Bestie' by Oliver Jennings

Oliver Jennings delivers another hit video for Yungen's Bestie, featuring Yxng Bane. Jennings and crew travelled to Dubai for a week-long, intense shoot, managing to capture the …

David Knight - 23rd June 2017

Latest News


Daniel Askill joins Serial Pictures

Filmmaker Daniel Askill has joined production company Serial Pictures for North American representation of commercials, branded entertainment, and music videos, and partner company Anonymous Content …

Promo News - -2679833 seconds ago


Josh Cole signs to Kode Media

After taking some time out from directing, multi-award winning director and photographer Josh Cole has signed to Kode Media for music videos and commercials.

David Knight - -1831113 seconds ago


COMPULSORY signs Filmawi

COMPULSORY have announced the latest addition to its roster: award-winning photographer and filmmaker Filmawi. The former agency creative joins the production company for UK representation in …

Promo News - -1298925 seconds ago


Entries now open to Shiny Awards 2019

Entries are now open to the second Shiny Awards, the music video awards show for emerging directors, which will be held at The Mill, London, on Tuesday, 26th February 2019.

Promo News - -859165 seconds ago