Jax Jones and Years & Years' Olly Alexander have a candy-coloured party in miniature on a supermarket belt, in Oliver Jennings' knockout video for Play.

With Jax on the tills - which allows for a unmissable bit of product placement - there's Olly coming down the rubber belt with fruit, sweets and boxes of cereal - and dancers as a fruit or vegetable. 

Jax and Olly then get together on the treadmill to excel in their own synchonised dance routine, and then Jax on the tills scanning through a Mario-style go-cart through the checkout. Relentlessly and ridiculously fun visuals for this dance-pop smash.