Let's not mince words here: Helmi has made an incredibly brutal video and mission statement for French rapper Ichon.
Rosalía 'Bagdad (Cap.7: Liturgia)' by Helmi
Helmi takes the reins for the latest video for Rosalía, and imagines the sadness at the heart of her song Bagdad, with a new twist on a classic metaphor of heartbreak.
As she withdraws to a toilet stall in a club bathroom, in the aftermath of a devastating phone call, Rosalía starts to cry. And she keeps crying, the equivalent of crying a river. The water rises in the stall, and Rosalía is resigned to drowning in her own tears.
In the way that has marked out all her videos so far, Helmi mixes passion, grittiness and fantasy to make a wholly seductive piece for this sensational Spanish artist.
|Line Producer||Marie Lesay|
|1st AD||Gabriel Levy|
|Director of Photography||Andre Chemetoff|
|Hair & Make-up||Djoher Ait Amer|
|Editor||Marie Charlotte Moreau|
|Post production company||Mathematic|
|Sound design||Capitaine Plouf|
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