Promonews - 13th Nov 2018

Having burst into our consciousness with Malamente and Piensu En Tu Mira, Flamenco-pop queen Rosalía moves from her collaboration with UKMVAs' Best Directors CANADA to Henry Scholfield, the Best Pop Video UK winner of the past two years, for her stunning third video...

And after Augurio and Celos, we've arrived at Éxtasis (or Ecstasy) for Di Mi Nombre, as we follow Rosalía on a pas de deux with the camera, recounting a story of a single sexual encounter, through its stages of passion, in a series of long take sequences. With Scholfield working with choreographer Charm La Donna, this is a journey through the spectrum of emotions - fantasy, doubt, lust – of un amor brujo (a bewitched love).

it opens with a contemporary take on a controversial masterpiece - Goya's La Maja, which he painted twice, with the subject clothed in one, and nude in the other. Rosalía, on the bed that is focus of most of the action, is most certainly clothed here, and there's barely any flesh on show. But the sexuality, passion, and lust, is all there from start to finish. You just need to understand the language to fully appreciate it.

Scholfield says: “I’d heard Rosalía’s music back in January. I was enamoured by the raw, soulfulness of it and when we met it made sense. She’s got a kind of deep river of emotion that runs through her, so for us it was just a case of finding the way to dip into it and translate it to screen.”

PRO Credits


DirectorHenry Scholfield
Production CompanyCaviar
Executive ProducerAlfonso Cazalilla
Director of PhotographyAlexis Zabe
ChoreographerCharm La Donna
StylistSoki Mak
EditorCraig Quinlan
Editing companyCartel Editorial
ColouristXavi Santolaya
Post SupervisorLaura Escribano
Post SupervisorAngélica Roma
Post production companyExit Consultores Audiovisuales
Production ServicesLa Panda Productions

Promonews - 13th Nov 2018

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