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Geko X Not3s 'Will Smith' by Labi Odebunmi

Promonews - 8th Nov 2018

Labi Odebunmi takes us into the future for this team-up of Geko and Not3s, where we've gone beyond the need for phones. All that tech is absorbed into our bodies - or floats around us. 

But of course, in the future, there will still be nightclubs and cocktails...

LABI ODEBUNMI:

"I wanted to make a sci-fi, futuristic-inspired video that transported viewers to a bar in the future. Creating a world that allowed the lyrics & performances to thrive while having homage touches to the title/chorus.

"I decided to add an interactive element to the video in that the wrist barcodes Geko & Not3s make payment with in the story are live and can be scanned. All viewers have to do is open the camera on their phones, hover it over the barcode and it will take them to a chosen link instantly. (Try it out). The barcode's content will also change from week to week. Another video trivia - if you Google the "origin" numbers on the boys wrist it will take you to where they began.

"Unfortunately, I don't know how much these features are reflective of what the future holds for our lives ....you'll have to ask Apple or Android."

Promonews - 8th Nov 2018

Tags

  • Director's notes
  • R&B

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Credits

Production/Creative

Director
Labi Odebunmi
Producer
Chance Wilson
Production Company
Wow Filmworks
1st AD
Afzal Robbani

Camera

Director of Photography
Paul Mackay
Focus Puller
Undefined
2nd AC
Ashley Cooke

Lighting/Grip

Gaffer
Nathan Matthews

Art

Art Director
Ash Halliburton

Wardrobe

Wardrobe
Kiera Liberati
Make-up
Nicole Battolla

Editorial

Editor
Wow Filmworks

Grading

Colourist
Chris Bell
Colour grade company

Commission

Commissioner
Marisa Garner
Label
Universal

Other credits

SteadiCam

Seb

Spark

Angus Chin

Spark

John Letsinger

Spark

Kai Blamey

2nd AD

Brian Kew

Runner

Savan Pasquini

Runner

Gil Pol

Runner

Courtney Evans

Runner

Audrey Nguenang

Promonews - 8th Nov 2018

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