Promonews - 8th Nov 2018

Labi Odebunmi takes us into the future for this team-up of Geko and Not3s, where we've gone beyond the need for phones. All that tech is absorbed into our bodies - or floats around us. 

But of course, in the future, there will still be nightclubs and cocktails...

LABI ODEBUNMI:

"I wanted to make a sci-fi, futuristic-inspired video that transported viewers to a bar in the future. Creating a world that allowed the lyrics & performances to thrive while having homage touches to the title/chorus.

"I decided to add an interactive element to the video in that the wrist barcodes Geko & Not3s make payment with in the story are live and can be scanned. All viewers have to do is open the camera on their phones, hover it over the barcode and it will take them to a chosen link instantly. (Try it out). The barcode's content will also change from week to week. Another video trivia - if you Google the "origin" numbers on the boys wrist it will take you to where they began.

"Unfortunately, I don't know how much these features are reflective of what the future holds for our lives ....you'll have to ask Apple or Android."

Credits

Art DirectorAsh Halliburton
DirectorLabi Odebunmi
Production CompanyWow Filmworks
1st ADAfzal Robbani
Director of PhotographyPaul Mackay
Focus PullerUndefined
2nd ACAshley Cooke
GafferNathan Matthews
ProducerChance Wilson
WardrobeKiera Liberati
Make-upNicole Battolla
EditorWow Filmworks
ColouristChris Bell
Grading companyCreep Post
VFXAsad Naveed
CommissionerMaris Garner
LabelUniversal
Other creditsSteadiCam - Seb Spark - Angus Chin Spark - John Letsinger Spark - Kai Blamey 2nd AD - Brian Kew Runner - Savan Pasquini Runner - Gil Pol Runner - Courtney Evans Runner - Audrey Nguenang

Promonews - 8th Nov 2018

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