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David Knight - 9th Oct 2018

Edouard Salier's extraordinary video for Justice's Love S.O.S. marks his return to music videos, and a reunion with France's top electro-dance duo. Now working entirely in live action, this is an arresting symphony of awesome power and grace - and when it comes, unflinching violence.  

Back in 2011, Salier directed the video for Justice's Civilization, exhibiting his tremendous skill as a creator of fantasy worlds: a herd of buffalo are panicked into stampede by the turning on its axis of their flat discworld, dislodging massive Greek-style statues around them. In Love S.O.S., it's as if the Greek statuary has become real, in the guise of a high-heeled-wearing heavily-scarred bodybuilder, who takes to the stage of a nightclub.

In an intriguing subversion of accepted roles, it turns out this muscleman is a poledancer, who proceeds to display his unusual skills within a glass case, viewed by a well-to-do nightclub audience.

But then comes the twist - and we find out the real reason why he's wearing those high heels. Ouch. 

Credits

DirectorEdouard Salier
Creative DirectorPascal Teixeira
Director of PhotographyMattias Rudh
Lead actorJoe Peltior
Production CompanyIconoclast
ProducerMaëva Tenneroni
ProducerHorace De Gunzbourg
Set designGael Leroux
Set designRudy Annese
StylistEdem Dossou
SteadicamLoïc Andrieu
Make-upJacques-Olivier Molon
Make-upOphélie Secq
HairRimi Ura
EditorMaxime Pozzi Garcia
ColouristMathieu Caplanne

David Knight - 9th Oct 2018

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