Youssoupha 'Polaroid Experience' by James F Coton
Congolese rapper Youssoupha returns after more than three years with the first single from his next album Polaroid Experience, and compelling, technically impressive video directed by James F Coton.
The French-speaking track has been described as a declaration of love – for family, friends and is audience. A phrase he repeats throughout the piece is: "All the people of my audience are also of my family."
Coton brings Youssoupha's family - aunts, cousins, nieces and son Malik – into the video, while playing with some of the conventions of the medium. Youssoupha appears several times in the opening tracking shot, and then Coton shows us the motion control rig. A very assured piece of direction that puts across the passion and charisma of the artist in an interesting way.
|Director||James F Coton|
|Producer||Stan Bertin - Robin Accard|
|Production Company||Partizan Darkroom|
|Director of Photography||Alexandre Jamin|
|Focus Puller||Anne Chapelot|
|Art Director||Karim Ansel|
|Editor||James F Coton|
|Label||Bomayé Publishing, Némésis Ed.|
|Other credits||Camera Operator: Jean Baptiste Jay Art Department: Lucie Libotte Wardrobe: Julia Quante, Manou Line Producer: Auguste Bas Motion Control: Spline|
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