David Knight - 21st Sept 2018

Congolese rapper Youssoupha returns after more than three years with the first single from his next album Polaroid Experience, and compelling, technically impressive video directed by James F Coton.

The French-speaking track has been described as a declaration of love – for family, friends and is audience. A phrase he repeats throughout the piece is: "All the people of my audience are also of my family." 

Coton brings Youssoupha's family - aunts, cousins, nieces and son Malik – into the video, while playing with some of the conventions of the medium. Youssoupha appears several times in the opening tracking shot, and then Coton shows us the motion control rig. A very assured piece of direction that puts across the passion and charisma of the artist in an interesting way.

PRO Credits


DirectorJames F Coton
ProducerStan Bertin - Robin Accard
Production CompanyPartizan Darkroom
Director of PhotographyAlexandre Jamin
Focus PullerAnne Chapelot
Art DirectorKarim Ansel
EditorJames F Coton
ColouristRobin Risser
LabelBomayé Publishing, Némésis Ed.
Other creditsCamera Operator: Jean Baptiste Jay Art Department: Lucie Libotte Wardrobe: Julia Quante, Manou Line Producer: Auguste Bas Motion Control: Spline

David Knight - 21st Sept 2018

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