David Knight - 6th July 2018

It's the week for England goalkeeping heroics - and hopefully more to come - and after Jordan Pickford, here are couple of proper England goalkeeping legends doing their bit.

Peter Shilton and David Seaman (who's the only other England keeper to come out on top in a penalty shootout) are the stars of a campaign to encourage young men - and particularly young black men, who may have the rare subtype Ro blood type - to donate their blood, and Save The Nation.

Pulled together at short notice - it was commissioned the day the World Cup started and shot the day after England's opening match against Tunisia - Dom O'Riordan came on board to direct a classic encounter between the young guns on a inner city football court and the grizzled old pros.

The ensuing football match was filmed on a football pitch in Pimlico - a recommendation to producer Phil Tidy from Matthew Fone, who had filmed part of Megaforce's brilliant Nike LDN ad there. 

"In the morning of the shoot Dom choreographed ten moves with the actors, with standins for Peter and David," explains Phil Tidy. "We shot all in a few hours and also the Give Blood centre that evening in Peckham. The Ex-England players turned up and were the best.  So much fun and happy to dive around…"

One of O'Riordan's genius moves was to get Grim Sickers to donate their track Open The Till, featuring Mike Skinner, as the soundtrack for the ad. "Dom cut the film in two sleepless days and nights and Framestore squeezed the job in and made it all happen amazingly," says Tidy.

And all for something that is, yes, even more important than the football... even right now. It's for the NHS Blood and Transplant, and this came out the week of the NHS's 70th birthday.

And as for the 52 years of hurt... Come on England!

• More on the campaign here


DirectorDominic O'Riordan
ProducerPhil Tidy
Production CompanySquire
Production CoordinatorJonathan Coffin
Production ManagerLisa Turnbull
1st ADMatt Lawson
Director of PhotographyBenedict Spence
Focus PullerMatt Choules
Other credits2ND AC: Jasmin Anderson SOUND OP: Howie Nicol ART DIRECTOR/STYLIST: Charlotte King MAKE UP: Bella Campbell RUNNER: Elvis Scanlon CASTING: c/o Tree Petts. Editor: Dominic O'Riordan Sound: Dan Weinberg c/o RoundTable Grade: Steff @ Framestore Online and titles: c/o Framestore MUSIC: GRIM SICKERS feat Mike Skinner “Open The Til” ACTORS: David Seaman and Peter Shilton

David Knight - 6th July 2018

Related Content


Jagga 'Love The Pain' by Dominic O'Riordan

In keeping with the song's title, Dominic O'Riordan's video for Jagga's Love The Pain embraces the world of S&M, with stylishly-shot imagery of rubber-clad girls and bondage …

David Knight - 16th Oct 2014


The Beach 'From Above' by Dominic O'Riordan

Dominic O'Riordan has delivered this intriguing promo for The Beach's song From Above which follows a disparate group of young Londoners - all outsiders, but all connected in a …

Cat Velez - 30th Apr 2015


Kodaline 'Follow Your Fire' by Dominic O'Riordan

Dominic O’Riordan takes to the streets of Barcelona for Kodaline, where young couples and groups of friends revel in the simple pleasures of life against the panoramic backdrops of …

Lassamie Prasimay - 4th Apr 2018

Latest News


Anthony Taylor 1958 - 2021

Anthony Taylor, producer of many acclaimed and award-winning commercials, most recently at Kode …

Promonews - 16 days ago


Silence signs to Spindle

Spindle have signed the director known as Silence to the company's directing roster for …

Promonews - 21 days ago