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Keny Arkana 'Madame La Marquise' by Jeremi Durand

Promo News - 17th May 2018

Jeremi Durand's powerful video for French rapper Keny Arkana imagines a near-future society at breaking point.

Referencing the sentiment of wilful blinkeredness when the world around you is going to hell – as expressed in Paul Misraki’s 1935 song from which it takes its title - Arkana's Madame la Marquise calls out modern society’s indifference to the destructive path we’re on.

That's brought vividly to life by Durand through the use of faceless almost humanoid dancers, a deserted cityscape, and the freedom expressed through a drifting BMW contrained within huge barriers arranged in a square. The intensity is heightened by the clever use of stock footage and VFX.

Promo News - 17th May 2018

Tags

  • New Director
  • Performance
  • VFX

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Credits

Production/Creative

Director
Jeremi Durand
Producer
Julien Manunta
Production Company
Junta

Camera

Director of Photography
Valentin Vignet

Casting

Lead actor
Anne-lise Maulin

Editorial

Editor
Hugo Lemant

Grading

Colourist
Antonio Lizzio

Agent

Director's Representation
Junta

Commission

Commissioner
Samy La Famille
Label
Because Music

Promo News - 17th May 2018

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