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Promo News - 17th May 2018

Jeremi Durand's powerful video for French rapper Keny Arkana imagines a near-future society at breaking point.

Referencing the sentiment of wilful blinkeredness when the world around you is going to hell – as expressed in Paul Misraki’s 1935 song from which it takes its title - Arkana's Madame la Marquise calls out modern society’s indifference to the destructive path we’re on.

That's brought vividly to life by Durand through the use of faceless almost humanoid dancers, a deserted cityscape, and the freedom expressed through a drifting BMW contrained within huge barriers arranged in a square. The intensity is heightened by the clever use of stock footage and VFX.

Credits

DirectorJeremi Durand
ProducerJulien Manunta
Production CompanyJunta
Director of PhotographyValentin Vignet
EditorHugo Lemant
ColouristAntonio Lizzio
Post ProducerNicolas Lexa
VFXIlan Zerrouki
VFXFabricio Lima
Lead actorAnne-lise Maulin
Director's RepresentationJunta
CommissionerSamy La Famille
LabelBecause Music

Promo News - 17th May 2018

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