Three scientists trapped in a dull, monochrome world slave over experiment after experiment to try and discover the one thing they can’t even imagine - colour – in Theo Gee's entertaining video for The Fratellis.

With black and white tones that reference Hollywood's silent movies of the past, and classic horror movies like Frankenstein, Gee has created an absorbing story from his intriguing idea, with fine casting and excellent photography by DoP Will Price.

And finally, the cinematic black and white world gives way to a modern utopian world soaked in vivid colours.