Having previously worked in production, Aella Jordan-Edge marks her directing debut with this video for Why by Finnish-English singer-songwriter Leena Ojala.It's a …
Matoma ft. MAX 'Lonely' by Aella Jordan-Edge
Aella Jordan-Edge takes to the London nightclub scene to film Matoma’s Lonely’ ft. MAX. With an “imaginary friend” concept at its core, this video was inspired by Aella’s love for the classic film Harvey. She was drawn to the visual idea of a character interacting with someone we can’t see - a person that only exists in the character’s head, that he believes in so fiercely, we begin to believe in him too.
We follow the journey of two dancers, never knowing if the girl in this romantic duo is real, or just a figment of his imagination. Their heated and intimate interaction under the neon lights of Sway draw us into their story and leaving us wanting more.
"We took over the awesome space at Sway and with the help of my crew transformed it into this platform for our dancer’s fantasy. The lighting design was already halfway there because of their crazy club nights but we embellished it to create the psychedelic and disorientating effect we wanted.
"MAX was amazing to work with, super charismatic and camera friendly – he’s a great mover himself and I’d love to work with him again. Everyone really pulled together to make this happen and I’m super happy with the result. It’s been so beautiful to watch my vision grow and become a reality."
|Executive Producer||Toby Walsham|
|1st AD||Andrew Richards|
|Director of Photography||Stefan Yap|
|Editing company||Marshall Street Editors|
|Director's Representation||OB Management|
|Lead actor||Mikey Boats|
|Lead actor||Claudia Maybury|
|Sound design||Silent Can Sound|
|Other credits||Production Manager (LA shoot): Izzy Lopez Grooming (LA shoot): Sierra Kohn DOP (LA shoot): Corey C Waters Runner (LA shoot): Peter Arnold Stylist (LA shoot): David Bonney|
Aella Jordan-Edge directs this dark surreal video for Marmozets latest single Habits. A mannequin couple holds frozen poses in typically romantic, movie trope settings. They often inhabit the same …
An adventurous young woman becomes the boyfriend that she has just dumped - courtesy of a VR headset – in Aella Jordan-Edge’s absorbing video for North London newcomers …
Aella Jordan-Edge has delivered this entertaining video for The Sherlocks' track Was It Really Worth It? about the lengths one will go to impress someone. The video opens at the …
Irish director Locky - aka Lochlainn McKenna - has joined the roster at Kode Media in London for representation for music videos.The director of music videos for Daithí, 1000 Beasts, …
Huse Monfaradi has joined the directors' roster at Kode Media for representation on music videos and commercials in the UK.Having started his career at MTV in the mid 90’s working …
The video for Novo Amor's Birthplace won Best Music Video at Energa Camerimage 2018, the film festival celebrating the art of cinematography, while Childish Gambino's This Is America won …
You can now watch highlights of the biggest night of the year for music videos, and see many of the winners talking about their work, right after collecting their awards, on the UKMVAs YouTube …
Director and photographer Harvey Pearson has joined the directors' roster at My Accomplice, for music videos, commercials and other content.The announcment of his arrival at the …
UK Music Video Awards and top editing house Cut+Run are hosting Deep Cuts 2, a workshop for aspiring filmmakers and editors on the techniques of editing, featuring an expert panel from the world of …