Having previously worked in production, Aella Jordan-Edge marks her directing debut with this video for Why by Finnish-English singer-songwriter Leena Ojala.
Matoma ft. MAX 'Lonely' by Aella Jordan-Edge
Aella Jordan-Edge takes to the London nightclub scene to film Matoma’s Lonely’ ft. MAX. With an “imaginary friend” concept at its core, this video was inspired by Aella’s love for the classic film Harvey. She was drawn to the visual idea of a character interacting with someone we can’t see - a person that only exists in the character’s head, that he believes in so fiercely, we begin to believe in him too.
We follow the journey of two dancers, never knowing if the girl in this romantic duo is real, or just a figment of his imagination. Their heated and intimate interaction under the neon lights of Sway draw us into their story and leaving us wanting more.
"We took over the awesome space at Sway and with the help of my crew transformed it into this platform for our dancer’s fantasy. The lighting design was already halfway there because of their crazy club nights but we embellished it to create the psychedelic and disorientating effect we wanted.
"MAX was amazing to work with, super charismatic and camera friendly – he’s a great mover himself and I’d love to work with him again. Everyone really pulled together to make this happen and I’m super happy with the result. It’s been so beautiful to watch my vision grow and become a reality."
|Executive Producer||Toby Walsham|
|1st AD||Andrew Richards|
|Director of Photography||Stefan Yap|
|Editing company||Marshall Street Editors|
|Director's Representation||OB Management|
|Lead actor||Mikey Boats|
|Lead actor||Claudia Maybury|
|Sound design||Silent Can Sound|
|Other credits||Production Manager (LA shoot): Izzy Lopez Grooming (LA shoot): Sierra Kohn DOP (LA shoot): Corey C Waters Runner (LA shoot): Peter Arnold Stylist (LA shoot): David Bonney|
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