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Matoma ft. MAX 'Lonely' by Aella Jordan-Edge

Promonews - 19th Apr 2018

Aella Jordan-Edge takes to the London nightclub scene to film Matoma’s Lonely’ ft. MAX. With an “imaginary friend” concept at its core, this video was inspired by Aella’s love for the classic film Harvey. She was drawn to the visual idea of a character interacting with someone we can’t see - a person that only exists in the character’s head, that he believes in so fiercely, we begin to believe in him too.

We follow the journey of two dancers, never knowing if the girl in this romantic duo is real, or just a figment of his imagination. Their heated and intimate interaction under the neon lights of Sway draw us into their story and leaving us wanting more.
 

AELLA JORDAN-EDGE:

"We took over the awesome space at Sway and with the help of my crew transformed it into this platform for our dancer’s fantasy. The lighting design was already halfway there because of their crazy club nights but we embellished it to create the psychedelic and disorientating effect we wanted.

"MAX was amazing to work with, super charismatic and camera friendly – he’s a great mover himself and I’d love to work with him again. Everyone really pulled together to make this happen and I’m super happy with the result. It’s been so beautiful to watch my vision grow and become a reality."

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Promonews - 19th Apr 2018

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Credits

Production/Creative

Director
Aella Jordan-Edge
Producer
Molly McGregor
Production Company
Executive Producer
Toby Walsham
1st AD
Andrew Richards

Camera

Director of Photography
Stefan Yap

Lighting/Grip

Gaffer
Lee Parfitt

Wardrobe

Wardrobe
Riya Hollings
Make-up
Robyn Rowan

Choreography

Choreographer
Jamie Neale

Casting

Lead actor
Mikey Boats
Lead actor
Claudia Maybury

Editorial

Editor
Owen O’Sullivan
Editing company
Marshall Street Editors

Grading

Colourist
Joseph Bicknell
Colour grade company

Agent

Director's Representation

Commission

Commissioner
Sam Seager
Label
Parlophone Records

Misc

Sound design
Silent Can Sound

Other credits

Production Manager (LA shoot)

Izzy Lopez

Grooming (LA shoot)

Sierra Kohn

DOP (LA shoot)

Corey C Waters

Runner (LA shoot)

Peter Arnold

Stylist (LA shoot)

David Bonney

Promonews - 19th Apr 2018

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