BETA Welcome to the new version of Promonews. Your feedback will help us to improve it.

Promo News - 14th Mar 2018

Created by Bojack Horseman supervising director Mike Hollingsworth comes a story inspired an LA urban legend, the Happy Foot/ Sad Foot sign on Sunset Boulevard for YACHT.

"The Happy Foot/Sad Foot is the oracle of Sunset Boulevard," declare YACHT. "On one side, it’s a happy, healthy foot, a spring in its step. On the other, it's sad, toe bandaged, on crutches. It’s believed that if you pass the happy foot, your day is made, and vice-versa. Dark and light. Pain and joy. Good and evil. This video is an homage to the city we love, its monuments, and the stories we tell each other to make meaning from chaos."

And it's a lovely thing, in the vein of those great Hanna-Barbera cartoon shows in the 60s, even if you still don't know what the hell this Happy Foot/Sad Foot is all about.

Credits

DirectorMike Hollingsworth

Promo News - 14th Mar 2018

Related Content

video

Merk 'Hang' by Parallel Teeth

The man they call Parallel Teeth has devised a perfectly cool combination of live action and animation for Auckland, NZ artist Merk.  It's a mixed media fantasy featuring dreamy live …

Promo News - 3 days ago

video

Jorja Smith 'On Your Own' by Rashid Babiker

This superb video for Jorja Smith presents the artist and her song On Your Own inside a beautifully designed picture book, discovered in a young woman's bedroom, that comes to life. Rashid …

David Knight - 6 days ago

video

Jon Hopkins 'Feel First Life' by Elliot Dear

There's no getting around it - Armageddon has happened. That's what we're presented with in Elliot Dear's new video for Jon Hopkins: the consequences of an event that has left the …

David Knight - 5 days ago

Latest News

news

Greg Barnes signs to Black Dog Films

Greg Barnes, who has directed videos for Kamaal Williams, Haus, Benny Mails and Nathaniel Ratecliff and the Night Sweats, has signed to Black Dog Films in London.With a passion for finding stories …

Promo News - 10 days ago

,