Promo News - 14th Mar 2018

Created by Bojack Horseman supervising director Mike Hollingsworth comes a story inspired an LA urban legend, the Happy Foot/ Sad Foot sign on Sunset Boulevard for YACHT.

"The Happy Foot/Sad Foot is the oracle of Sunset Boulevard," declare YACHT. "On one side, it’s a happy, healthy foot, a spring in its step. On the other, it's sad, toe bandaged, on crutches. It’s believed that if you pass the happy foot, your day is made, and vice-versa. Dark and light. Pain and joy. Good and evil. This video is an homage to the city we love, its monuments, and the stories we tell each other to make meaning from chaos."

And it's a lovely thing, in the vein of those great Hanna-Barbera cartoon shows in the 60s, even if you still don't know what the hell this Happy Foot/Sad Foot is all about.

Credits

DirectorMike Hollingsworth

Promo News - 14th Mar 2018

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