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Promo News - 19th Feb 2018

Jack Barraclough's video for Mind Enterprises's old-school dancefloor magnet S.H.A.K.E. is very daft indeed - in a good way.

JACK BARRACLOUGH:

“After settling on this character (Bill Gates meets Tony Montana) I wanted to direct and edit the video as if it could have been self-made by this guy after work, on a bit of a delusional ego trip. So I incorporated the ‘office’ set up and watched a lot of Italo disco videos for inspiration. I also got the most boring looking sandwich possible as a prop, which is tuna & cucumber.” (via Notion magazine)

Credits

DirectorJack Barraclough
ProducerJennifer Metcalfe
Director of PhotographyConor Chalk
Focus PullerJean Dakar
2nd ACLouis Hollis
GafferLeon Pyszora
EditorJack Barraclough
Director's RepresentationLas Bandas Be Brave
LabelBecause Music
Other creditsRunner: Chris Le Ferve

Promo News - 19th Feb 2018

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