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Shy Luv 'Lungs' by Humans

David Knight - 13th Dec 2017

The song is called Lungs, but it's the heart of Shy Luv's Sam Knowles that takes a real battering here.

The purple-haired girl who is the object of his affections squishes and shoots the metaphorical organ with relish, in the video directed by Humans (that's a directing collective, not the species). These scenarios are very much in his imagination, but they leave Sam in a right old state.

"It’s a funny thing, fear," say Humans. "Usually, the thing in your head is twenty times worse than the worst possible outcome in reality. Our minds can be our own worst enemies sometimes. In this video we really wanted to play with that gap between reality and fear and bring Sam’s subconscious to life for all to see."

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David Knight - 13th Dec 2017

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Credits

Production/Creative

Director
Humans
Producer
Karen Saurí
Production Company
Executive Producer
Oscar Romagosa
Production Manager
LucÍa AndrÉs - Xavi Vara
1st AD
Dani VelÁzquez

Camera

Director of Photography
Pau Muñoz
Focus Puller
Hector Julian
2nd AC
Alex Postius

Lighting/Grip

Gaffer
Tarek Recolons

Art

Art Director
Teresa Montanuy

Wardrobe

Wardrobe
Aina Carafi
Hair
Andrea Trenado
Make-up
Andrea Trenado

Casting

Lead actor

Editorial

Editor
Ed Cheesman
Editing company
Final Cut

Grading

Colourist
Oisín O’Driscoll
Colour grade company
The Mill

Other credits

Talent MARINA CASTRO

Head Of Production ALBA BARNEDA

Producer Assistant LAURA LEPRE

Producer Assistant ITSASNE SANTOS

Production Coordinator DENISE CÁRABEZ

1st Production Assistant JAVIER BOTELLA

P.A. ELLA KIRBY /

MIGUEL MICHAVILA

/ CRISTINA CAPOTE

/ VEGA DÍAZ /

RUBÉN ABARCA /

CARLOS GARCÍA /

JOSE MARÍA

DUEÑAS

Steadycam ALBERTO OJEDA

Steadycam Aux RAÚL MULAS

Best Boy PAU RAMÍREZ

Sparks YOEL TORRES /

JORDI PLANAS /

ANDERSON

RAMÍREZ

1st Art Assistant PILAR MARIA

FERNANDEZ

Props Buyer + Graphics ALEXANDRA

BERRUEZO

Edit Assistant KIT WELLS

Producer – Edit NIKKI PORTER

Animation WHITAKER STUDIO

Producer – Grading IMOGEN PAI

Sound Design SAM

ASHWELL@750mph

Storyboard DOUGLAS INGRAM

Suppliers ZIGZAG RENTAL / ZEFERINO / ZEFERINO POWER /SERVICE VISION / AVISUAL PRO / QUADIS RENT A CAR / SIXT / RICARD HIDALGO / GALAN RENT A CAR / WRS / MODASA

David Knight - 13th Dec 2017

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