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David Knight - 13th Dec 2017

The song is called Lungs, but it's the heart of Shy Luv's Sam Knowles that takes a real battering here.

The purple-haired girl who is the object of his affections squishes and shoots the metaphorical organ with relish, in the video directed by Humans (that's a directing collective, not the species). These scenarios are very much in his imagination, but they leave Sam in a right old state.

"It’s a funny thing, fear," say Humans. "Usually, the thing in your head is twenty times worse than the worst possible outcome in reality. Our minds can be our own worst enemies sometimes. In this video we really wanted to play with that gap between reality and fear and bring Sam’s subconscious to life for all to see."

Credits

DirectorHumans
ProducerKaren Sauri
Production CompanyCANADA
Executive ProducerOscar Romagosa
Production ManagerLucÍa AndrÉs - Xavi Vara
1st ADDani VelÁzquez
Director of PhotographyPau Muñoz
Focus PullerHector Julian
2nd ACAlex Postius
GafferTarek Recolons
Art DirectorTeresa Montanuy
WardrobeAina Carafi
HairAndrea Trenado
Make-upAndrea Trenado
EditorEd Cheesman
Editing companyFinal Cut
ColouristOisín O’Driscoll
Grading companyThe Mill
Post ProducerMarina M. Campomanes
VFXAlvaro Posadas / Roger Amat
Lead actorLane Casting
CommissionerJamie Cox
LabelBlack Butter Records - Sony Music
Other creditsTalent MARINA CASTRO Head Of Production ALBA BARNEDA Producer Assistant LAURA LEPRE Producer Assistant ITSASNE SANTOS Production Coordinator DENISE CÁRABEZ 1st Production Assistant JAVIER BOTELLA P.A. ELLA KIRBY / MIGUEL MICHAVILA / CRISTINA CAPOTE / VEGA DÍAZ / RUBÉN ABARCA / CARLOS GARCÍA / JOSE MARÍA DUEÑAS Steadycam ALBERTO OJEDA Steadycam Aux RAÚL MULAS Best Boy PAU RAMÍREZ Sparks YOEL TORRES / JORDI PLANAS / ANDERSON RAMÍREZ 1st Art Assistant PILAR MARIA FERNANDEZ Props Buyer + Graphics ALEXANDRA BERRUEZO Edit Assistant KIT WELLS Producer – Edit NIKKI PORTER Animation WHITAKER STUDIO Producer – Grading IMOGEN PAI Sound Design SAM ASHWELL@750mph Storyboard DOUGLAS INGRAM Suppliers ZIGZAG RENTAL / ZEFERINO / ZEFERINO POWER /SERVICE VISION / AVISUAL PRO / QUADIS RENT A CAR / SIXT / RICARD HIDALGO / GALAN RENT A CAR / WRS / MODASA

David Knight - 13th Dec 2017

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