Welcome to the new version of Promonews. Your feedback will help us to improve it.

David Knight - 17th Oct 2017

Liswaya dissects the painful process of creativity in her video for We Are Major. Very painful, as a young artist suffers an all-too-credible crisis of confidence.

LISWAYA:

"Creation itself is the most fascinating, liberating and valuing act that can exist. But it’s also so personal and intimate as that can fast become an endless questioning. With Ghost I wanted to capture that duality during the process of creation with an art that represents action, instantaneity. I wanted to have very fast camera movements, with violent rotations and images in overlapping to express this notion of chaos.

"In my process of creation, mostly on music video, music and lyrics are so personal that I need to discuss them with the artist. We had already worked on the music video “Room 593” with Medhi, Romain and Jonathan. It allowed us to have a frank and honest exchange on their own track vision.

"What is essential for me is to work with artists who are committed to what they tell. For Ghost, there is a strong and interesting duality with this pop sound that hides a darker and deeper message.

"I loved working on this music video because it was a creative process that I am used to working through as an artist. I have to pass by a phase of total chaos before I can find the spark that makes me vibrate on the writing process. I like to create phantasmagorical universes, bordering on reality. There is a parallel dimension that we have in our minds since we were children, and I explore that by telling stories."

Credits

DirectorLiswaya
ProducerLeslie Dupuis-mendel
Production CompanyGlitch Paris
Director of PhotographyAlexandre Jamin
ColouristMathieu Caplanne
VFXSylvian Fabre
Director's RepresentationChloe Page @ Lock It In
LabelLabrea

David Knight - 17th Oct 2017

Related Content

video

Her ft. Zéfire 'Swim' by Liswaya

Her explore the struggles of Joan of Arc in this artful clip by Liswaya.Intercutting between a neon-pink performance and a soft contrast black and white piece to camera, the clip is a gorgeous piece …

Luke Bather - 26th Apr 2017

video

Calum Scott 'No Matter What' by Ozzie Pullin

Ozzie Pullin's video for Calum Scott follows multiple younger versions of Scott dealing with bullying and prejudice from his friends and classmates for being gay, while his mother …

Promo News - 24 hours ago

video

Sega Bodega 'Kisses 2 My Phone' by Tash Tung

Tash Tung directs, and casts herself, in an introspective, intimate and direct response to self care with 'kisses 2 my phone,' commissioned by 4:3 Boiler Room and Sega Bodega as part of his …

Promo News - 18 hours ago

video

The Shantics 'Heaven' by Jimmy Morris

The Shantics' lead singer Jimmy Morris has taken it upon himself to shoot the video for Heaven- a real homemade homage to the classic rock 'n roll frontman that we see all too rarely …

David Knight - 3 days ago

Latest News

news

UKMVAs 2018: watch the highlights and winners' interviews

You can now watch highlights of the biggest night of the year for music videos, and see many of the winners talking about their work, right after collecting their awards, on the UKMVAs YouTube …

Promo News - -7543 seconds ago

news

Harvey Pearson signs to My Accomplice

Director and photographer Harvey Pearson has joined the directors' roster at My Accomplice, for music videos, commercials and other content.The announcment of his arrival at the …

Promo News - 7 days ago

news

UK Music Video Awards 2018: all the winners!

CHILDISH GAMBINO’S ‘THIS IS AMERICA' WINS 3 AWARDS INCLUDING VIDEO OF THE YEARCANADA WIN BEST DIRECTORZHANG+KNIGHT WIN BEST NEW DIRECTORSOMESUCH WIN BEST PRODUCTION …

Promo News - 22 days ago

,