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David Knight - 28th Sept 2017

Paloma Faith returns with the first video from her new album The Architect, and the first of a two part collaboration with UKMVA-nominated Thomas James.

For Crybaby, we're thrust into a brutal future society where young boys are drilled and bullied into their expected roles of hard, emotionless domination. A bit like going to an English public school. Paloma is one of the submissive maidens at the institution who develops a protective instinct for one of the more vulnerable boys.

Paloma has commented: “The lyrics are a conversation between a man and I, and the song questions whether global conflicts would cease to exist if men successfully dealt with their feelings. Would things be resolved without attack and with measured discussion?”

Thomas James has interpreted the lyrics in his distinctive dark narrative style, and having built the scenario with a series of harrowing scenes - intercut with Paloma's performance - he ends it on a cliffhanger. Everyone who watches this will want to watch part two.

Credits

DirectorThomas James
ProducerChristian Gill
Production CompanyBlack Dog Films
Executive ProducerSam Holmes
Director of PhotographyBenjamin Wearing
WardrobeAlex Noble
HairEamonn Hughes
Make-upLan Nguyen
EditorRebecca Luff
Editing companyTenThree
ColouristRichard Fearon
Post production companyMPC
Post ProducerZoe Hockings
Director's RepresentationHolly Wolfers
CommissionerElizabeth Doonan
LabelSony Music
Executive ProducerMartin Roker
Production designerAlexander Cameron
Other creditsService Company: 2332  Service Company Producer: Dasha Deriagina  Assistant Editor: Amanda Jenkins Head Of Production: Ed Hoadley Post Producer: Zoe Hockings Head Of Colour Production: Ellora Chowdhury Colour Production: Olivia Jessop Post Production Coordinator: Tamara Mennell Additional Finishing: Luti Media Compositor & Motion Designer: Asad Naveed Executive Assistant: Fatima Ouklilane

David Knight - 28th Sept 2017

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