Jeremy Schaulin-Rioux's latest video for his punk pals PUP is an immersive, retro, choose-your-own-adventure-style Youtube videogame. You act as the band's new tour manager and choose one PUP-er to guide through a night in the life of...well, as the band says, there are: "28 ways to die, 16 aliens, 10+ beers... and 4 ways for PUP to survive."

It's actually a relatively uncomplicated but smart interactive concept, and the 'video' is really a network of interconnected clips utilizing YouTube's rock-solid functionality.

“This video is one of the craziest things we’ve done as a band,” says PUP frontman Stefan Babcock. “I’m so proud of this thing, and am absolutely convinced that Jeremy is a total savant. We actually each wrote our own individual storylines. From Steve’s sports obsession to Zack’s weirdo sci-fi brain soup, and Nestor’s unnatural love of pizza to me going off the deep end in the wilderness… this video is pure PUP.”