David Knight - 31st Aug 2017

Jeremy Schaulin-Rioux's latest video for his punk pals PUP is an immersive, retro, choose-your-own-adventure-style Youtube videogame. You act as the band's new tour manager and choose one PUP-er to guide through a night in the life of...well, as the band says, there are: "28 ways to die, 16 aliens, 10+ beers... and 4 ways for PUP to survive."

It's actually a relatively uncomplicated but smart interactive concept, and the 'video' is really a network of interconnected clips utilizing YouTube's rock-solid functionality.

“This video is one of the craziest things we’ve done as a band,” says PUP frontman Stefan Babcock. “I’m so proud of this thing, and am absolutely convinced that Jeremy is a total savant. We actually each wrote our own individual storylines. From Steve’s sports obsession to Zack’s weirdo sci-fi brain soup, and Nestor’s unnatural love of pizza to me going off the deep end in the wilderness… this video is pure PUP.”

Credits

DirectorJeremy Schaulin-Rioux
ProducerPup / Amanda Fotes
Production CompanyMad Ruk Entertainment
Executive ProducerMatt Power
Director of PhotographyAmanda Fotes / Nikolay Michalov
Make-upSfx Makeup: Tara "topps" Ayers
EditorJeremy Schaulin-Rioux
LabelSide One Dummy / Royal Mountain Records
Other creditsAnimation: Joey Souza GFX: Jeremy Schaulin-Rioux/Zachary Mykula

David Knight - 31st Aug 2017

Related Content

video

PUP 'KIDS' by Jeremy Schaulin-Rioux

After their great 'origin' videos Guilt Trip and Sleep In The Heat, PUP and Jeremy Schaulin-Rioux now flash-florward 40 years, to the band's dotage, in a grimly believable dystopian …

Promo News - 6 months ago

video

Tom Walker 'Angels' by Jeremy Schaulin-Rioux

What if the moment before you die, instead of watching your life flash before your eyes, you're instead given the chance to re-experience any moment you've ever had? Which would you choose?

Lassamie Prasimay - 12 months ago

video

PUP 'DVP' by Jeremy Schaulin-Rioux

Jeremy Schaulin-Rioux, regular collaborator with Canadian punk band PUP - and creator with co-director Chandler Levack of the magnificent Guilt Trip video.

David Knight - 15th Feb 2016

Latest News