After their great 'origin' videos Guilt Trip and Sleep In The Heat, PUP and Jeremy Schaulin-Rioux now flash-florward 40 years, to the band's dotage, in a grimly believable dystopian …
PUP 'Old Wounds' by Jeremy Schaulin-Rioux
Jeremy Schaulin-Rioux's latest video for his punk pals PUP is an immersive, retro, choose-your-own-adventure-style Youtube videogame. You act as the band's new tour manager and choose one PUP-er to guide through a night in the life of...well, as the band says, there are: "28 ways to die, 16 aliens, 10+ beers... and 4 ways for PUP to survive."
It's actually a relatively uncomplicated but smart interactive concept, and the 'video' is really a network of interconnected clips utilizing YouTube's rock-solid functionality.
“This video is one of the craziest things we’ve done as a band,” says PUP frontman Stefan Babcock. “I’m so proud of this thing, and am absolutely convinced that Jeremy is a total savant. We actually each wrote our own individual storylines. From Steve’s sports obsession to Zack’s weirdo sci-fi brain soup, and Nestor’s unnatural love of pizza to me going off the deep end in the wilderness… this video is pure PUP.”
|Producer||Pup / Amanda Fotes|
|Production Company||Mad Ruk Entertainment|
|Executive Producer||Matt Power|
|Director of Photography||Amanda Fotes / Nikolay Michalov|
|Make-up||Sfx Makeup: Tara "topps" Ayers|
|Label||Side One Dummy / Royal Mountain Records|
|Other credits||Animation: Joey Souza GFX: Jeremy Schaulin-Rioux/Zachary Mykula|
What if the moment before you die, instead of watching your life flash before your eyes, you're instead given the chance to re-experience any moment you've ever had? Which would you choose?
When Jeremy Schaulin-Rioux co-directed the video for PUP's Guilt Trip, he really started something.
Jeremy Schaulin-Rioux, regular collaborator with Canadian punk band PUP - and creator with co-director Chandler Levack of the magnificent Guilt Trip video.
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