BETA Welcome to the new version of Promonews. Your feedback will help us to improve it.

David Knight - 23rd Aug 2017

Two young girls pack their bags and head off on an adventure, in Mark Staubach's new video for Beth Ditto.

As he explains below, he was inspired by Beth talking about her best friend growing up and their experiences, to tell his story of two girls who have their reasons for escaping - at least for a while.  


"This video grew out of a conversation I had with Beth where she described her best friend growing up.  I feel like most people can relate to this sort of time in their life, so we developed a narrative that pays tribute to the special relationships people have growing up.  Loosely inspired by the film Stand By Me.
"Without being too overt about it, we tried to build a backstory about two kids from difficult homes.  One is a tomboy forced into the role of a beauty queen, while the other is growing up in a military home where she is without her father.  When they escape together, they can let it all go and explore who they really are away from prying eyes."


DirectorMark Staubach
ProducerLaura Semin
Production CompanyVilas Entertainment
Executive ProducerDaniel Livschutz
Director of PhotographyJohnny Ching
Production designerJesse Velez
StylistMaddison Rothery
Make-upMcKenzie McDemott
EditorMark Staubach
ColouristMark Staubach
Director's Rep (UK)Chloe Page at Lock It In
CommissionerDaniel Harris
CommissionerColin Wyatt
LabelSony Music
Lead actorLilah Cox
Lead actorGiovanna Beth

David Knight - 23rd Aug 2017

Related Content


Julian Perretta 'Karma' by Mark Staubach

Mark Staubach's neo-noir tale of revenge and heartbreak really shines in his video for Julian Perretta.The gorgeous setting of Chinatown bathed in neon light brings out the dream-like qualities …

Luke Bather - 3rd Oct 2016


Illy ft. Anne-Marie ‘Catch 22’ by Mark Staubach

Illy and Anne-Marie have discovered the key to a great night out with friends in their new video for Catch 22, directed by Mark Staubach. Breaking into a large storage unit filled …

Cat Velez - 28th Nov 2016


Au/Ra 'Emoji' by Sophia Ray

Au/Ra undergoes a shocking transformation in Sophia Ray’s video for Emoji, the concept inspired by the song's references to our social-media-centric, increasingly virtual …

Promo News - 2 days ago


Lewis Capaldi 'Grace' by Louis Bhose

When it comes to helping a friend in need, Lewis Capaldi is forced into just about the most unlikely scenario possible for a humble guitar-strumming singer-songwriter, and he absolutely smashes …

Lassamie Prasimay - 26 days ago

Latest News