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David Knight - 11th Aug 2017

LAMAR + NIK are dab-hands at making visually inventive stuff in the most labour intensive ways, so it's not really surprising their new video for The Shins is another fabulous feat of perseverence. In fact they have revisited an idea of printing out a filmed performance (they did it before with Sam Crain) but now pushed it much further. 

For Half A Million, L+N shot the band against a white backdrop, edited it, then printed it all out - all 4,868 frames. Then came the really clever (and really hard) bit: making 5,566 stickers, hand cut from all those frames, and animating them by sticking them on top of each other at a number of different locations. That way the band on stickers interact with the real world in all sorts of imaginative ways.

So much work, but its an absolute gem to behold.

Credits

DirectorLAMAR+NIK
ProducerLAMAR+NIK
Lead actorNichelle Johns / Sabi Rivera / Aeddon Wegrzyn-van Zant / Mason Drumm / Tracy Tinsley
Director's RepresentationLas Bandas (usa)
CommissionerSaul Levitz
LabelColumbia Records Usa
Other creditsCreated By Lamar+Nik 
SPECIAL THANKS: Ben Ericson Bryan Tucker Aeddon Wegrzyn-Van Zant Sabi Rivera Kate Rocke Rudy Harper

David Knight - 11th Aug 2017

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