Luke Bather - 21st June 2017

Jade Mortimer's clip for Ride is a mysterious run into the great black void.

A simple, but intriguing premise - following a man running through a black abyss without ever being told why. Is he running towards something? Away from something? Whatever the case may be, as the video goes on his intensity ramps up higher and higher with coloured lights and anamorphic lens flares slicing through the picture, intercut with a silhouetted performance from the band.
 

JADE MORTIMER:

"It's a brilliant new track from Ride, and I wanted to build a video around its pace and atmosphere. On first hearing the track I pictured some kind of journey taking place, so I came up with a simple idea of this character on this journey. He’s running, from or to something, and he’s sweaty, tired, exhausted and in pain.

"Throughout the video, his journey and performance heightens and intensifies. Capturing his emotion with the use of lighting and camera movement, I wanted it to build throughout the track from beginning to end."

Credits

2nd ACKelly Smith
DirectorJade Mortimer
Production CompanyNice & Polite
Executive ProducerRoss Anderson
Production ManagerBianca Di Marco
1st ADIsusko Garcia
Director of PhotographyArthur Loveday
Focus PullerJames Leckey
ProducerMatt Frost
GafferPearce Crowley
Art DirectorOla Goldfeather
Make-upHolly Ramsden
ColouristArthur Graham-Maw
Grading companyEmanate Studios
CommissionerJohn Moule
LabelWichita Recordings
Other creditsGrip: Tom Stansfield Electrician: Kai Blamey

Luke Bather - 21st June 2017

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