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Ride 'All I Want' by Jade Mortimer

Luke Bather - 21st June 2017

Jade Mortimer's clip for Ride is a mysterious run into the great black void.

A simple, but intriguing premise - following a man running through a black abyss without ever being told why. Is he running towards something? Away from something? Whatever the case may be, as the video goes on his intensity ramps up higher and higher with coloured lights and anamorphic lens flares slicing through the picture, intercut with a silhouetted performance from the band.
 

JADE MORTIMER:

"It's a brilliant new track from Ride, and I wanted to build a video around its pace and atmosphere. On first hearing the track I pictured some kind of journey taking place, so I came up with a simple idea of this character on this journey. He’s running, from or to something, and he’s sweaty, tired, exhausted and in pain.

"Throughout the video, his journey and performance heightens and intensifies. Capturing his emotion with the use of lighting and camera movement, I wanted it to build throughout the track from beginning to end."

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Luke Bather - 21st June 2017

Tags

  • Director's notes
  • Indie Rock

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Credits

Production/Creative

Director
Jade Mortimer
Producer
Matt Frost
Production Company
Nice & Polite
Executive Producer
Ross Anderson
Production Manager
Bianca Di Marco
1st AD
Isusko Garcia

Camera

Director of Photography
Arthur Loveday
Focus Puller
James Leckey
2nd AC
Kelly Smith

Lighting/Grip

Gaffer
Pearce Crowley

Art

Art Director
Ola Goldfeather

Wardrobe

Make-up
Holly Ramsden

Grading

Colourist
Arthur Graham-Maw
Grading company

Commission

Commissioner
John Moule
Label
Wichita Recordings

Other credits

Grip

Tom Stansfield

Electrician

Kai Blamey

Luke Bather - 21st June 2017

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