Luke Bather - 12th May 2017

Boybands just can't get a moment's peace these days can they?

Mike Baldwin's clip for The Tide certainly compounds that theory. The band, innocently performing to an empty warehouse, start to notice fans peering round corners at them (a site to which they look suitably weirded-out). Before long though, they realise that they should probably embrace such adoration, and thus the whole thing turns into a lovely party! A fun performance video with a few pretty cool tricks from the drummer thrown in for good measure.

Credits

DirectorMike Baldwin
ProducerBen Mealing
Executive ProducerChloe Page
Production ManagerJoshua Spear
1st ADBen Burton
Director of PhotographyArthur Mulghern
Focus PullerKate Eccarius
2nd ACHaylay Dickinson
GafferRik Burnell
Art DirectorAllegra Fitzherbert
Director's RepresentationChloe Page @ Lock It In

Luke Bather - 12th May 2017

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