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David Knight - 2nd May 2017

Director Jack Bowden says the song struck him as being "pure sex", and his video for Tender is certainly a beautifully-crafted and artful depiction of the act of lovemaking.

The physical passion of the young couple is complemented by imagery of water - dark, churning, and oily – which complements their sensuality. But above all, it's the look of the video that's so alluring: DoP's Nick Morris's silver-tinted black and white photography is exceptional.


“When I first heard ‘Erode’, it struck me as pure sex. The slow sonic pulses, climaxing in quicker, intense sections put an image of a black tar-like liquid in my head. Paralleling the actions of intimacy, it creates violent waves at heightened moments and falls back to a calm ripple during the moments of tenderness.

"With each subsequent listen, the vulnerability of the lyrics became clear. This manifested itself in the aesthetic, by which we deliberately lit the cast towards the blue end of the spectrum. This enabled us to bring out blemishes which are deep beneath the skin and invisible to the naked eye, peeling back the layers between the lovers.

"Tender portray an eerily intimate isolation in ‘Erode’. It’s an isolation not between lovers, but between them and civilisation. The natural and simplistic video needed some kind of big reveal, and what better way than to link that isolation to the metaphorical sex? During the last seconds of the song, I visualised a pull-back showing the two afloat on a vast ocean of their own sex (black liquid), far away from the rest of the world."


DirectorJack A Bowden
ProducerAilsa Vanessa Tapping
Production CompanyNonsense & Co.
Production ManagerFemi Anderson
1st ADBryony James
Director of PhotographyNick Morris
Focus PullerGary Long
2nd ACMatt Farrant
GafferChristopher Broomfield
Art DirectorAsh Halliburton
ColouristJonny Tully
Grading companySmoke & Mirrors
Post ProducerRaymond Okudzeto,
VFX CompanySmoke & Mirrors
Lead actorAnna Tatton
Lead actorIsaac Plowright
LabelPartisan Records
Other creditsCamera Trainee: Milo Brown Grip: Dave Bradshaw Spark: Tsvetina Georgieva Spark: Kana Hirai Art Direction Assistant: Megan Emily Nixon VFX: Jonathan Foskett, Tommy Coulter-liston, Felix Silvestris On-set VFX: Samual Ian Thanks: George Rumsay and Camille Brayer At Panavision

David Knight - 2nd May 2017

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