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Phfat X Mac Motel 'Keep You Safe' by Rob Smith

David Knight - 21st Apr 2017

Cape Town director Rob Smith returns to music videos and brings the craft of several years making award-winning ads to bear on this alluring piece of work for rapper PHFAT and Mac Motel.

It's a sticky day by the pool when PHFAT reflects nostalgically upon his lost teen years and past crushes - symbolised by the gamine girl in a swimsuit. But as it turns out this is no ordinary pool.

PHFAT says the track is "an ode to all my high school crushes, you know? Like an ode to making mixtapes, and buying two tickets to a dance, and playing out whole lifetimes in your head while you daydream in maths class. There’s also an elusiveness to that high school crush and a loss of naivety that happens as a person works through it and grows up. I wanted to capture all of that.” 

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Rob Smith
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David Knight - 21st Apr 2017

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