Cat Velez - 21st Feb 2017

NAO has released this sorrowful, purple and blue tinged visual for her latest single In The Morning - from her debut album  For All We Know - directed by Allie Avital.

It sees the singer and her lover in an emotional discussion in the middle of the night. As NAO comes to painful conclusion that she is no longer invested in the relationship, her man begs for her to reconsider...

But the ending is the most heartwrenching part. As heavy synth kicks in on the final chorus, the poor man begins to shrink and eventually disappear out of her room, as if her confession has cast a powerful spell forcing him out of her life.

PRO Credits


DirectorAllie Avital
ProducerStephanie Paeplow
Executive ProducerClaire Stubbs
Production ManagerTheo Cassels
1st ADGeorge Nelson
Director of PhotographyRina Yang
2nd ACJames Murray-obrien
GafferCullum Ross
Art DirectorXander Mitchell
WardrobeZack Tate
HairCharlotte Coull
Make-upAmmy Drammeh
EditorJonathan King
ColouristKaitlyn Battistelli
Post production
Lead actorGlenn Boateng
CommissionerElizabeth Doonan
LabelSony Music

Cat Velez - 21st Feb 2017

Related Content


Allie Avital signs to Partizan

Partizan has announced the addition of Allie Avital, director of commercials and music videos to their impressive roster of talented directors.

Cat Velez - 5th Aug 2015


Five Videos... by Allie Avital

28 year old Allie Avital grew up in Queens, New York, and was exposed to the wonder of image-making with music at a young age - her father is a set designer for opera, and as a child she would …

Cat Velez - 18th Feb 2016


Serpentwithfeet 'Cherubim' by Allie Avital

Allie Avital brings us a mesmerising glimpse into the dramatic, chaotic and romantic world of Serpentwithfeet for the song Cherubim - described as an unsettling musical collision of Brandy and Tom …

Promonews - 25th May 2018


Kai 'Fade Away' by Allie Avital

Allie Avital's second video for Kia is an otherworldly experience, where the singer-songwriter observes the city from her apartment, and begins an extraordinary transformation when she sees a single …

Promonews - 4 months ago

Latest News