Cat Velez - 16th Feb 2017

Aella Jordan-Edge has delivered this entertaining video for The Sherlocks' track Was It Really Worth It? about the lengths one will go to impress someone. 

The video opens at the beginning of the end, following a nascent relationship that is already fraught with tension because of a large age gap between the two lovers. 

The protagonist played by Conor McCarron becomes increasingly desperate to stay with his older girlfriend - breaking out into a performance of what the director describes as a "human peacocking ritual which ends with an ejaculation of a confetti gun." It's a sad state of affairs though as Kierston remains utterly unimpressed, leaving Conor to ponder the question ‘was it really worth it?'

AELLA JORDAN-EDGE:

"What I love about the end sequence is that we’re playing with the typically male phenomenon of putting on a display to impress a female but the props and dance moves are actually borderline homoerotic, which shows a completely unexpected side to Conor’s character.

"Kierston as his girlfriend may not be impressed but the viewer should be. In hindsight I like to think that the hidden message of this video is to stay open minded. You never know what might be going on under the surface, or in an attic between two lovers, and it might not be what you think!"

Credits

DirectorAella Jordan-Edge
ProducerSiobhán Daly
Production CompanyFAMILIA
Executive ProducerHannah Bilverstone
1st ADTom Kelly
2nd ADGabriel O'Donohoe
Director of PhotographyStefan Yap
Focus PullerMatt Farrant
Clapper LoaderLloyd Cook
CastingIlenka Jelowicki
GafferBen Skyrme
SparkPeter Keyhole
Art DirectorKat Hawker
Art Department AssistantBonnie Hamilton
StylistMargherita Alaimo
Hair & Make-upJess Summer
EditorBen Corfield
Edit ProducerWinnie O'neil
Editing companyWork Editorial
ColouristDan Moran
Post ProducerJo Gutteridge
Director's RepresentationMarisa Garner @ Marisa Garner Associates
Post production companyCoffee & TV
CommissionerFaye Purcell
LabelBMG
Other creditsHair & Make Up Assistant: Paula Barjau Runner: Rosa Galvin Runner: Benn Capon Sound Design: Jimi Maffei Sound Mix: Jason Peacock Camera Trainee: Milo Brown

Cat Velez - 16th Feb 2017

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