Aella Jordan-Edge directs this dark surreal video for Marmozets latest single Habits. A mannequin couple holds frozen poses in typically romantic, movie trope settings. They often inhabit the same …
The Sherlocks 'Was It Really Worth It?' by Aella Jordan-Edge
Aella Jordan-Edge has delivered this entertaining video for The Sherlocks' track Was It Really Worth It? about the lengths one will go to impress someone.
The video opens at the beginning of the end, following a nascent relationship that is already fraught with tension because of a large age gap between the two lovers.
The protagonist played by Conor McCarron becomes increasingly desperate to stay with his older girlfriend - breaking out into a performance of what the director describes as a "human peacocking ritual which ends with an ejaculation of a confetti gun." It's a sad state of affairs though as Kierston remains utterly unimpressed, leaving Conor to ponder the question ‘was it really worth it?'
"What I love about the end sequence is that we’re playing with the typically male phenomenon of putting on a display to impress a female but the props and dance moves are actually borderline homoerotic, which shows a completely unexpected side to Conor’s character.
"Kierston as his girlfriend may not be impressed but the viewer should be. In hindsight I like to think that the hidden message of this video is to stay open minded. You never know what might be going on under the surface, or in an attic between two lovers, and it might not be what you think!"
|Executive Producer||Hannah Bilverstone|
|1st AD||Tom Kelly|
|2nd AD||Gabriel O'Donohoe|
|Director of Photography||Stefan Yap|
|Focus Puller||Matt Farrant|
|Clapper Loader||Lloyd Cook|
|Art Director||Kat Hawker|
|Art Department Assistant||Bonnie Hamilton|
|Hair & Make-up||Jess Summer|
|Edit Producer||Winnie O'neil|
|Editing company||Work Editorial|
|Post Producer||Jo Gutteridge|
|Director's Representation||Marisa Garner @ Marisa Garner Associates|
|Post production company||Coffee & TV|
|Other credits||Hair & Make Up Assistant: Paula Barjau Runner: Rosa Galvin Runner: Benn Capon Sound Design: Jimi Maffei Sound Mix: Jason Peacock Camera Trainee: Milo Brown|
Having previously worked in production, Aella Jordan-Edge marks her directing debut with this video for Why by Finnish-English singer-songwriter Leena Ojala.
Aella Jordan-Edge makes the camera an active character in her video for Irish indie trio whenyoung.
Aella Jordan-Edge takes to the London nightclub scene to film Matoma’s Lonely’ ft. MAX. With an “imaginary friend” concept at its core, this video was inspired by …
Post production company Wash has announced its expansion, with a relocation to a new base in Farringdon in central London, four suites, and a greater offering of services, including 4K HDR …
Kazakhstani director Aisultan Seitov, who has recently broken into US music video world with videos for Offset and 21 Savage, has now signed to Partizan for worldwide representation.
London-based directing team Broken Antenna has joined Knucklehead's UK directors roster.
Park Village have signed three new directors to expand their commercials and music video roster: Jared Knecht, Elliot Simpson and Sil and Jorik.
CHEAT have announced today that they have hired two of London's most respected colourists to join their team: Jack McGinity and Tim Smith.
One super 8 cartridge no editing film challenge straight 8 has opened its doors to the straight 8 shootout challenge - a 2019 charity shootout format for all creative companies around …