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David Knight - 14th Feb 2017

Nick Roney took The Lemon Twigs - that's teenage brothers Brian and Michael D’Addario - to stay with his real grandparents, in Pleasant Grove, Utah, for a few days to discover what it takes to have a long-term loving relationship. In their case, one going on fifty years.

And if that sounds a bit dull, it's only because we're trying not to blurt out right away that this has to be the funniest music video since... well, its actually hard to remember a funnier one.

In some ways this shares characteristics with Ryan Staake's video for Young Thug in its meta-ness. But Roney's concept does not depend on complete believability to be thoroughly entertaining. Perhaps it's not even that original, but the important thing that it is life-affirmingly hilarious. 

In our dark times I think this video has to be classified as an absolute gift. And on Valentines Day....

NICK RONEY:

"The song is about proving your love which is something I can’t really fathom. But I figured my grandparents knew something about it because they had been married for 50-years, so their relationship seemed to make an appropriate backdrop for the video.

"Overall the experience was heartbreaking for me but I wish The Lemon Twigs and my grandparents the best and hold no ill-will against them.”

Credits

DirectorNick Roney
ProducerAndreas Attai
Production CompanyAnarchy Films
Director of PhotographyArjun Prakash
1st ACDoug Frerichs
2nd Unit DoPDoug Frerichs
Production designerEdward Leer
Production AssistantRenny Wardle
EditorAlan Michnoff
ColouristLoren White
VFXNick Roney
RotoscopeRyan Game
TitlesDoug Frerichs
Label4AD Records

David Knight - 14th Feb 2017

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