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Luke Bather - 1st Feb 2017

 Jamie-James Medina delivers two beautifully simple pieces of video for Sampha.

Using delicate choreography, a simple studio setting, and subtly mesmerising VFX, the clip shows Sampha sitting at his piano whilst the room around him swirls with the dust of his co-star's dwindling physical form.

The long form version of this video relies on the interplay between the two characters to underline the delicate beauty of the visuals and the track itself, whereas the shorter version is an immersive VR piece that allows you to take Sampha's place at the piano and see that beauty from a first-person perspective. Using VR as a companion piece to a larger, more traditional video format makes for a compelling interplay between the two and is one of the more immersive and rewarding VR experiences in music videos of late.

Credits

DirectorJamie-James Medina
WriterJamie-James Medina
WriterSpencer LaVallee
Production CompanyForever
Production Companym ss ng p eces
Executive ProducerSasha Nixon
Executive ProducerAri Kuschnir
Head Of ProductionDave Saltzman
ProducerSonya Sier
StylistGrace Wales Bonner
Director of PhotographyTim Sidell
GafferPhil Penfold
Movement DirectorAriyon Bakare
Art DirectorArthur De Borman
Hair & Make-upNadia Altinbas
CastingDes Hamilton Casting
EditorSpencer Campbell
PostPostPanic
Executive ProducerAnia Markham
Executive ProducerJules Tervoort
Executive ProducerMischa Rozema
Other creditsPost-Producers (PostPanic): Liene Berina, Kristian Stoykov Senior VFX Supervisor: Ivor Goldberg VFX Supervisor: Matthijs Joor VFX Artists: Dieuwer Feldbrugge, Jeroen Aerts, Guido Ekkers, Chris Staves, Dimos Hadjisavvas, Tim van Helsdingen, Juri Agostinelli, Kameliya Dimitrova, Adrian Lan Sun Luk 2d Artists: Raphael Toth, Federica D’Urzo, Erwin van den IJssel Production Assistant: Androniki Nikolaou Colour: Oisin O’Driscoll @ The Mill Sound Design 2D video: 750 mph Sound Design 3D video: Shaw Walters Titles: Matt de Jong Concept Art: Phil Jones BTS: Dan Kendall

Luke Bather - 1st Feb 2017

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