David Knight - 12th Jan 2017

Joan Guasch's adds art to nature in his latest video for Delorean.

Firstly he spent a week in Iceland shooting the country's forbidding, breathtaking landscapes. Then he returned to his studio in Barcelona to enhance them, with a range of abstract sculptural forms in 3D that emerge from and merge with those extreme environments. 

JOAN GUASCH:

"In this music video I was willing to work around the idea of the origin of sound and how it would behave in an extreme nature environment.
The song gave me the idea of the contemplation of abstract elements in a natural space that integrated in real image end up building impossible sculptures.

"I took the art direction to my studio Blāo, working along my partner DAQ. We created 3D structures that react to music and through it's progression will create complex objects that will represent different sounds. I wanted to explore a new visual language that would perfectly fit with the album's cover. It was shot along South Iceland for a week."

Credits

DirectorJoan Guasch
ProducerJoan Guasch
Director of PhotographyJoan Guasch
Art DirectorJoan Guasch
Art DirectorDavid Acevedo
Production CompanyBlāo

David Knight - 12th Jan 2017

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